New sports nutrition brand Evertrain hits the market
Natural Alternatives International on Thursday introduced Evertrain, a four-product sports supplement brand. Evertrain’s offerings include pre- and post-workout products with a daily dose of up to 6.4 g of CarnoSyn beta-alanine, which company officials said can help with muscle-building and mental focus once built up in a user’s system.
“NAI is pleased to see a significant increase in the number of sports nutrition brands, like Evertrain, who are providing the efficacious dose of CarnoSyn beta-alanine,” Ken Wolf, president of the Carlsbad, Calif.-based company, said. “These brands realize the importance of effective dosing — a minimum of 3.2 grams a day — and for a certain time, 28 days. Our studies have shown that when you build up that amount of CarnoSyn within your system, about 90 grams, is when you really start to see the performance benefits — building more muscle faster, by extending endurance, expediting recovery and enhancing mental focus.”
The product offerings fueled by CarnoSyn include Evertrain Pre, which the company said is designed to optimize training by delivering sustained energy, superior focus and increased endurance. Also delivering CarnoSyn launched Evertrain Post, which it said is formulated to reduce recovery time between training sessions by enhancing muscle repair and decreasing inflammation.
The full product line also includes Evertrain Protein + Health, a 100% hormone-free, grass-fed whey protein with additional ingredients that NAI said are designed to improve the immune system, aid in digestion, increase energy and reduce inflammation. The line also features daily supplement Evertrain Base, which the company said can help promote heart, brain, muscle, eye and bone health.
“At Evertrain, we strive to provide only the highest quality ingredients for our consumers,” Evertrain co-founder and chief marketing officer Garrett Rutherford said. “We are thrilled to offer the scientifically proven dosages of CarnoSyn beta-alanine in every single bottle of Evertrain Pre and Post.”
FDA expands age indications for GSK’s Fluarix Quadrivalent flu shot
The age indications for GSK’s Fluarix Quadrivalent have been expanded to include administration to babies 6 months or older, from toddlers 3 years of age and older, following approval of the new indication from the U.S. Food and Drug Administration’s Center for Biologics Evaluation and Research, GSK announced Friday.
“The flu vaccine is the one vaccine that people of almost all ages – from 6-month-old infants to older adults – should receive annually,” stated Patrick Desbiens, senior vice president, US Vaccines, GSK. “The expanded indication for Fluarix Quadrivalent in the U.S. builds upon GSK’s commitment to being a reliable supplier and partner to healthcare providers and their patients. We can now offer two flu vaccines that enable providers to use the same vaccine dose to help protect all recommended persons aged 6 months and older against this potentially serious illness.”
With this approval, providers will be able to use the same dose of Fluarix Quadrivalent (15 ug of hemagglutinin per virus strain in 0.5 mL) to cover all eligible persons from 6 months of age and up.
Nature’s Bounty augments nutrition lineup with Best Bar Ever acquisition
The Nature’s Bounty on Tuesday acquired The Best Bar Ever, adding a line of real-food nutrition bars to its growing portfolio of sports and nutrition products.
“Consumers are increasingly looking for convenient and great-tasting nutrition bars – and this brand was designed by its founders right in line with that trend,” stated Paul Sturman, president and CEO of The Nature’s Bounty Co., based in Ronkonkoma, N.Y. “I am confident that ‘The Best Bar Ever’ will be a great addition to our sports and nutrition portfolio, which includes brands such as Pure Protein, MET-Rx and Body Fortress, the leading protein powder brand.”
“The Best Bar Ever understands the importance of blending quality ingredients and good nutrition to create a superior flavor profile,” commented Best Bar Ever founder Mike Clay. “We’re excited to bring The Best Bar Ever to a company with such a legacy in the health and wellness space and look forward to a strong partnership.”
The Best Bar Ever bars are available in chocolate peanut butter, peanut butter crunch and cookie dough in two sizes. They offer real ingredients – no fillers or sugar alcohols, and are designed to contain an ideal blend of quality fats, carbs and proteins in balanced ratios.
The Best Bar Ever can be found in the health and fitness channel and in a growing number of national drug and grocery chains.