BEAUTY CARE

European Commission OKs sale of Sara Lee beauty, detergent businesses to Unilever

BY Antoinette Alexander

DOWNERS GROVE, Ill. — The European Commission has approved the sale of Sara Lee’s global body care and European detergent businesses to Unilever, provided that Unilever divest the Sanex brand of bath and body products in the European market after it acquires the business from Sara Lee.

The global body care and European detergent businesses encompass such brands as Sanex, Radox and Duschdas. The transaction was originally announced in September.

In light of this requirement, the parties will make certain amendments to the share purchase agreement, including an adjustment in the purchase price from Euro 1.275 billion ($1.721 billion) to Euro 1.210 billion ($1.633 billion). The deal is expected to close in December.

Marcel Smits, interim CEO of Sara Lee, noted that the change in proceeds will have no effect on its capital plans, and it will continue with its plan to repurchase $2.5 billion to $3 billion of shares by the end of fiscal 2012.

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EvoraPlus gains distribution at Winn-Dixie

BY Antoinette Alexander

TAMPA, Fla. — Biopharmaceutical company Oragenics has expanded retail distribution of its oral care probiotic EvoraPlus through an agreement with Winn-Dixie Stores. EvoraPlus will be sold in select Winn-Dixie locations, beginning in January 2011.

 

ProBiora3, the active ingredient in Oragenics’ probiotic products, is designed to naturally support gum and tooth health while freshening breath and whitening teeth. Oragenics’ chief scientific officer, Jeffrey Hillman, developed ProBiora3 technology during more than 25 years of research, which began at the Harvard-affiliated Forsyth Institute in Boston and continued at the University of Florida. This technology only recently has become available to the general public.

 

ProBiora3 contains three strains of beneficial bacteria that promise to help maintain a healthy microbial balance in the mouth. It is 100% natural and is made in the United States in an FDA-registered and GMP-certified facility, the company stated.

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Kiss My Face looks to grow brand

BY Antoinette Alexander

GARDINER, N.Y. — Kiss My Face, a maker of natural personal care products, has partnered with industry vets Lisa Yarnell and Ron Gordon, and financial partner Caltius Equity Partners, in an effort to fuel the growth of the brand throughout various market channels, including mass merchants, specialty shops and natural retailers across the United States and internationally.

"National independent market research showed Kiss My Face to have the third-highest brand awareness among all women inclined to try a natural product, and the second-highest unaided recognition among women aged 24 years or younger shopping in natural and conventional retailers," stated Yarnell, who will serve as CEO.

According to the company, an important area of focus for the new partnership will include building on the recent launch of Kiss My Face’s Peace soap — a multipurpose, pure, 100% natural castile soap — and its partnership with Seeds of Peace, an organization that aims to develop relationships and leadership skills among young people from regions of conflict. Kiss My Face will continue to support Seeds of Peace by donating 10% of all profits from Peace soap to the organization.

Peace Soap will be available in the next quarter at such retailers as Whole Foods, Target, Fred Meyer, Publix, Loblaw and Wegmans.

New investment partner Yarnell will join founders Bob MacLeod and Steve Byckiewicz to help grow the company, as well as the natural body care category. Yarnell comes to Kiss My Face with experience at such consumer packaged goods companies as Jane & Co., Coty Inc., Colgate-Palmolive and L’Oreal.

Gordon has joined the company’s board of directors. He is the retired chairman and CEO of Beiersdorf North America, past president and COO of Nice-Pak Products and, prior to that, Gordon was the president of Goody Products Inc.

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