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Eureka! brings six new organic loaves to the bread aisle

BY Gina Acosta

HORSHAM, Pa. — A California brand is leveraging consumers' growing desires for healthy foods with the national launch of six organic bread varieties.

Eureka! Organic Bread contains no artificial flavors, colors, preservatives or high fructose corn syrup and is USDA Organic and Vegan Certified.

"Historically, organic bread brings to mind the notion of being bland, boring and taste-less – a stigma eureka! Organic Bread is working to change," said Marlene Sidhu, senior brand manager of eureka! Organic Bread. "We believe everyone should be given the opportunity to discover great-tasting organic bread and are excited to continue to grow our fan base nationwide."

All eureka! Organic Bread varieties have been recently Non-GMO Project Verified. The Non-GMO Project is North America's only independent verification for products made according to best practices for GMO avoidance. This announcement comes as another step to help consumers discover great tasting organic bread with high-quality ingredients.

Eureka! Organic Bread varieties include:

• Eureka! Grainiac Organic Bread (27 oz. and 18oz varieties)
• Eureka! Saaa-Wheat Organic Bread (27 oz. and 18oz varieties)
• Eureka! Seeds the Day Organic Bread (27 oz. and 18oz varieties)
• Eureka! Top Seed Organic Bread (18oz variety)
• Eureka! Smoooooth Wheat Organic Bread (18oz variety)
Eureka! Sweet Baby Grains Organic Bread (18oz variety)

"Eureka! Organic Bread offers nutritionally-conscious consumers great-tasting premium organic bread with high-quality ingredients, proving that eating better doesn't have to mean sacrificing taste," said Ashely Koff, R.D. "Not only is eureka! Organic bread delicious and bursting with flavor, but it's a great  nutritious option since it's made with whole grains and contains no artificial flavors colors, preservatives or high fructose corn syrup."

Eureka! Organic Bread is now available at major retailers across the U.S. for the suggested retail price $3.99 to $5.69. 

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More kombucha drinks coming to the refrigerated case

BY Gina Acosta

LAKE SUCCESS, N.Y. — A leader in developing cold-pressed juices and juice drinks for the mass market is launching a new line of certified USDA organic Kombucha Drinks.

BluePrint says its new drinks combine organic cold-pressed juices with fermented tea. 

"Our dedicated BluePrint consumers have been asking for a Kombucha product.  We know they are on-the-go and need solutions to fit their lifestyles," said Alex Galindez, general manager, BluePrint. "When small-batch brewed Kombucha is blended with our crafted organic cold-pressed juice, we think it truly is 'magic in a bottle.'  BluePrint is dedicated to helping consumers lead healthier, more energy-filled lives—organically."

Sales of kombucha jumped nearly five times between 2013 and 2015, to about $600 million a year, according to retail analysts at Markets and Markets.

The new BluePrint line consists of four varieties in 14-fluid ounce bottles:  

• Kale-a-lu-ya: Kale, spinach, parsley juice is the ultimate refreshing beverage and an excellent source of antioxidant Vitamin A.
• Miss Tang: Lime, lemon and ginger juice helps to support the immune system. 
• Raise the Roots: Beet, carrot and ginger juice helps to maintain stamina for extra-curricular activities and is packed with Vitamin A.
• Sweet Heat: Ginger, apple and lemon juice with a cayenne pepper kick to help reset and re-energize.

BluePrint's Kombucha drink line will debut at retailers nationwide in September. Each drink will sell for a suggested retail price of MSRP $3.49 per bottle.

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Tidy Cats launches funny PSA to promote new litter

BY Gina Acosta

ST. LOUIS — Leading kitty litter brand Tidy Cats is launching new and improved versions of its pets products with a little dose of feline humor.

The brand is rolling out a digital campaign that aims to combat the effects of "Stank Face," the universal expression of disgust caused by litter box odor that indiscriminately strikes cat lovers, their friends and family alike. The brand is launching the campaign to promote a reformulation of Tidy Cats cat litter, which now features TidyLock Protection that locks away the odors that can lead to Stank Face.

Tidy Cats partnered with actress and cat-lover Angela Kinsey to create a comedic public service announcement to educate consumers on the devastating effects of Stank Face and offer hope that there is a cure available with Tidy Cats brand litters featuring TidyLock Protection.

"Stank Face is a horrible condition from which no cat owner, their friends nor family should have to suffer," said Kinsey. "As a cat-lover and an actress, I know the value of having a stank-free litter box, as well as the importance of having control over my face. Now, thanks to Tidy Cats with TidyLock Protection, I can live a Stank Face-free life."

The new and improved Tidy Cats 24/7 Performance and Tidy Cats Instant Action traditional and LightWeight cat litters now feature TidyLock Protection, which better absorbs liquids and features an improved deodorizing system that helps neutralize odors to stop litter box stank.

The Tidy Cats Stank Face campaign includes TV, print and digital advertising elements. Additionally, Tidy Cats is partnering with social media influencers Bunny Meyers, Cole & Marmalade, Big Daws, Eh Bee Family, Anna Akana and Tessa Violet on YouTube, Facebook, Twitter and Instagram to further shed light on the issue of Stank Face and share their experiences using new Tidy Cats with TidyLock Protection cat litter.

TidyLock Protection is available now in Tidy Cats 24/7 Performance and Tidy Cats Instant Action traditional and LightWeight cat litters at retailers nationwide.

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