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Eukanuba launches iPhone application

BY Allison Cerra

DAYTON, Ohio Want to know the best parks to take a four-legged friend? There’s an app for that.

Eukanuba, a Procter & Gamble pet food manufacturer, announced Tuesday the launch of its Apple iPhone application, Eukanuba OFF LEASH. Users simply tap into the “Locate Me” feature and within seconds, the five nearest dog parks will populate the screen, complete with a map and driving directions. In addition to finding dog parks for man’s best friend, users can access Eukanuba TV 24-hours a day and see original content that is all-things-dog, including “Planet Puppy,” “Champions and Heroes,” “Eukanuba Legacy” and more.

“Eukanuba OFF LEASH makes it easier and instantaneous for on-the-go pet owners to enjoy the outdoors and be active with one of their best friends – their dog,” said Dave Minifie, Eukanuba associate marketing director. “Everyone here at Eukanuba is passionate about dogs and their overall wellness, and because of that, we work hard to ensure we’re continually offering innovative and premium pet care products to meet the needs of our consumers.”

The Eukanuba OFF LEASH iPhone application can be downloaded for free at www.eukanuba.com. The application is available for all iPhone and iPod Touch users. OFF LEASH fans also are encouraged to share their favorite dog parks so that they are added to the evolving park database. Eukanuba will refresh the database with new dog parks every two-to-three weeks.

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Nestle announces voluntary recall of cookie dough

BY Alaric DeArment

ROCKVILLE, Md. Regulators are warning consumers not to eat a brand of prepackaged cookie dough due to the risk of E. coli contamination.

The Food and Drug Administration and the Centers for Disease Control and Prevention said Friday that any packages of Nestle Toll House refrigerated cookie dough should be thrown away, and cooking the dough could lead to contamination if the bacteria gets on the hands.

In its announcement of a voluntary recall of the products, Nestle said the recall did not affect already-baked Toll House cookies purchased outside the home, Toll House morsels, chocolate baking bars and cocoa or ice cream with Toll House cookie dough sold under the Dreyer’s and Edy’s brands.

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Kellogg’s, ‘Dancing with the Stars’ host help fight hunger with Feeding America

BY Anna Mcgrath

BATTLE CREEK, Mich. Kellogg Co. announced that it is teaming up with Samantha Harris, co-host of ABC’s “Dancing With the Stars” and correspondent and fill-in anchor of CBS’ “The Insider”, to help fight hunger.

Recent reports showed that 1-in-8 Americans is struggling with hunger, and food banks across the country are challenged to keep up with rising needs.

Beginning June 17, consumers can visit www.kelloggs.com/feedingamerica to make a donation to Feeding America, the nation’s leading hunger relief organization. Consumers who donate $5 or more will receive Kellogg’s cereal coupons worth a total of $5. The company also will donate an entire day’s worth of cereal production, more than 55 million cereal servings.

“I’m hopeful that this donation will make a significant impact for families in need across America,” said David Mackay, president and CEO of Kellogg Co. “Not only do we feel that it’s our responsibility to give back to those who have been hit hard by the economic downturn, but we’re also trying to provide others with the opportunity to help this important cause.”

The consumer donation program will run for three months, or until the company reaches its goal of $1 million in total consumer donations. Since Feeding America was founded, Kellogg’s has donated more than 224 million lbs. of food over the past 10 years.

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