BEAUTY CARE

Eucerin educates bloggers on sun exposure with ‘Time Machine’ Aging Simulator

BY Antoinette Alexander

WILTON, Conn. Eucerin, a Beiersdorf brand, was a sponsor of the BlogHer Conference 2009 recently held in Chicago and was on hand to educate the blogging community about the importance of incidental sun exposure and to provide a glimpse into their skin’s future using Beiersdorf’s proprietary “Time Machine” Aging Simulator.

This year marked Eucerin’s first appearance at the annual conference, held July 24 and 25.

“Today, more and more people are tapping into their online networks for health and beauty tips, and we are pleased to offer these influential community leaders a unique opportunity to learn about the importance of everyday sun protection through Eucerin and to truly see their skin in a new light and with our ‘Time Machine’ Aging Simulator,” stated Nicolas Maurer, VP marketing for Beiersdorf.

The “Time Machine” Aging Simulator animates the facial aging process, examining intrinsic and extrinsic aging factors on the shape and texture of the face. This projects how your skin will age and allows you to combat early warning signs of skin damage, such as incidental sun exposure.

In addition to receiving a customized view of the aging process, attendees were also educated about ways to battle the damaging effects of incidental sun exposure and the benefits of using such products as Eucerin Everyday Protection Body Lotion SPF 15 and Face Lotion SPF 30.

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Dove makes waves with new body washes

BY Antoinette Alexander

ENGLEWOOD CLIFFS, N.J. Unilever’s Dove brand is releasing in August its new body washes with NutriumMoisture technology.

“For over 50 years, Dove has led innovations in the skin care industry and the introduction of NutriumMoisture technology continues that tradition,” stated K.P. Ananth, Unilever principal research scientist. “We are thrilled our extensive research and testing has allowed us to be the first brand to minimize lipid damage with a liquid cleanser in order to provide intensive moisturizing benefits that strengthen and smooth skin.”

According to the manufacturer, NutriumMoisture fuses the cleansing benefits of DEFI (Directly Esterified Fatty Isethionate) technology found in the Dove Beauty Bar with a new moisturizing complex that cares for surface skin 10 layers deep. Unlike other body washes, the technology takes a dual approach to healthy skin by preserving both proteins and lipids during cleansing.

According to a four-week clinical study, the new Dove Body Wash collection with NutriumMoisture has been shown to significantly reduce dryness and improve moisturization in three weeks, reverse dryness in one week and offer a more even skin tone, according to Unilever.

The Dove Body Wash collection with NutriumMoisture technology will be offered in Deep Moisture, Sensitive Skin and Gentle Exfoliating variants.

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Moore Unique Skin Care product smoothes out skin texture issues

BY Antoinette Alexander

HOUSTON Moore Unique Skin Care has announced the introduction of its newly-branded Eventone Glycolic Texturizer, formerly known as Toner Cream, to drug stores and retailers nationwide, including select Walgreens and CVS stores.

Formulated for men and women by dermatologist Milton D. Moore, M.D., Eventone Glycolic Texturizer is a formula designed to correct skin texture problems resulting from shaving and acne. Eventone also promises to minimize pores, treat fine lines and eliminate age spots.

Eventone Glycolic Texturizer, which retails for $9.99 for a three-month supply, is one in a line of several shaving products developed by Moore. The Moore Unique Shaving System has been, according to the company, clinically tested and shown to reduce severe skin irritation and the subsequent “razor bumps” experienced by men who shave facial hair and women who shave the underarms, legs and bikini areas.

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