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Ethos bottled water touts ethical cause

BY Jenna Duncan

PURCHASE, N.Y. Pepsi and Starbucks are working together to support the launch of Ethos, a brand of bottled water that donates part of its proceeds to charity.

Prior to the recent launch, Ethos brand water was available only in 7,000 Starbucks locations. But after partnering with Pepsi-Cola North America, Ethos will be shipped to 40,000 convenience stores, drug stores, supermarkets and merchandisers.

A donation of 5 cents from each sale of Ethos is contributed to the Ethos Water Fund, a cause devoted to helping bring clean water to Africa. The goal of the Ethos Water Fund is to raise $10 million by the year 2010.

In January, PepsiCo pledged $8.5 million to sustainable water practices.

A spokesperson from Pepsi said that Ethos will be positioned as premium to PepsiOs Aquafina brand and will compete with Evian, Fiji and Voss brands on retail shelves.

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Innovative Brolly helps create authentic Black and Tan at home

BY Jim Wright

St. Louis Staying true to its English roots, Bass Pale Ale introduces this month its own version of the umbrella — or brolly, as the British call it —that won’t block the rain, but will help adult beer drinkers create perfect, authentic Black & Tans at home parties and get-togethers this St. Patrick’s Day.

The authentic Black & Tan has been made with Bass Pale Ale and Guinness stout since the 1800s. For nearly as long, adults have attempted to pour their Bass Black & Tan by placing a bar spoon over the lip of their pint glass, which often results in a caramel color rather than the authentic Black & Tan.

The Bass Brolly sits atop the pint glass and allows the stout beer to flow through slowly, resulting in the desired layered effect.

The Brolly’s magic comes from a series of small holes that help prevent the stout beer from mixing with the Bass Pale Ale. To use the brolly, pour the Bass Pale Ale down the center of the glass to create an ample amount of foam, filling it about two-thirds full, place the Brolly on the lip of the glass. and slowly pour the stout through the Brolly, being careful not to let the two layers mix. Adults 21 and older will receive a Brolly free of charge with the purchase of Bass (where legal).

Bass Pale Ale is a full-flavored ale that is still brewed to according to its original recipe. English malts, aromatic hops, and water rich in essential salts and minerals combine to give Bass its slight burnt roast aroma and high-quality, full-bodied flavor. Available in bars, restaurants and grocery stores nationwide, Bass Pale Ale is 5.1 percent alcohol by volume.

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Aquafina Alive water is reborn with additional nutrients

BY Jenna Duncan

PURCHASE, N.Y. PepsiCo said that in response to demands for beverages that outperform soft drinks when it comes to health and hydration, it has redesigned its line of Aquafina Alive Nutrient Enhanced Water Beverages to feature more nutrients—one flavor even contains the daily recommended amount of fiber.

All of the Aquafina Alive waters contain such health and performance additives as caffeine, electrolytes, antioxidants, fiber and vitamins.

The four new low- and zero-calorie beverages also have health-minded names. Satisfy is peach mango-flavored and contains 10 percent of the daily recommended amount of fiber; Protect is berry pomegranate-flavored with 10 percent the daily dose of vitamins E and C; Energize is orange lime-flavored with added caffeine and 10 percent the daily dose of vitamin B; and calorie-free, lemon-flavored Hydrate has electrolytes, sodium and potassium.

Aquafina Alive’s new labels also feature clean, simple graphics. PepsiCo says the new labels are the best way to bring the taste and benefits of Aquafina Alive “to life.”

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