BEAUTY CARE

Ethnic beauty care a top market for up-and-coming players

BY Antoinette Alexander

NEW YORK Niche marketers are increasingly extending the ethnic health and beauty market to include products for Hispanics, Asian, Arab, Native American, South Asian and other multicultural backgrounds, according to a recent Packaged Facts report.

The report, dubbed “Ethnic Hair, Beauty and Cosmetics Products in the U.S., 6th Edition,” estimates that the U.S. retail market for ethnic-specific hair care, makeup and skin care products is continuing to experience robust growth in 2008 at nearly 7 percent.

The market, according to Packaged Facts, a division of Market Research Group, is expected to finish the year at nearly $2.6 billion. By 2012, U.S. retail sales of ethnic-specific HBC products are expected to surpass $3.3 billion.

“Traditionally, marketers active in HBC products have sold some of the most chemically harsh items available, but today manufacturers are taking simple yet significant steps by adding a degree of natural or organic content to their products. This appeals to U.S. minorities who are widely regarded to favor not only gentler and safer HBC products, but greener ones as well,” Tatjana Meerman, publisher of Packaged Facts, said.

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Jane announces release of Jane Be Pure Aguaceuticals

BY Antoinette Alexander

BALTIMORE, Md. Jane & Company has announced the launch of a new makeup collection called Jane Be Pure Aguaceuticals.

The collection, which ships to stores in December, includes natural hydrating products made with active naturals and certified organics such as white and green tea and organic aloe.

“This isn’t just about going green. This is about adding water and hydration to your everyday regime. Be Pure Aguaceuticals are made with certified organics at a price everyone feels is worth a try. It is for a new Jane-eration of women who want to take control, change the environment and yet remain feminine, sexy and naturally beautiful,” chief executive officer, Lisa Yarnell, said.

Looking to address environmental concerns, 90 percent of the packaging for this collection is 100 percent recyclable or made with post-consumer recycled materials. For instance, the compacts are made with recyclable paperboard; the tubes, jars and cases for the line are molded with 50 percent post-recycled materials.

The retail prices range from $5 and $8.

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Helen of Troy acquires Ogilvie hair business from Ascendia Brands

BY Antoinette Alexander

EL PASO, Texas Personal care company Helen of Troy has acquired the worldwide rights and trademarks to the Ogilvie brand of at-home salon hair permanent and straightening products from bankrupt Ascendia Brands.

According to published reports, Helen of Troy paid about $4.7 million for Ogilvie.

“We believe we will be able to integrate Ogilvie into our Idelle division of skin and hair care products in a timely manner. We believe that Ogilvie will generate approximately $10 million in sales on an annualized basis and expect the acquisition to be accretive during our fourth quarter ending Feb. 28, 2009,” Gerald J. Rubin, chairman, chief executive officer and president of Helen of Troy said.

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