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Ethnic beauty brand Ampro Industries launches ‘A Positive Message’ campaign

BY Antoinette Alexander

MEMPHIS, Tenn. — This year, Ampro Industries, a maker of multicultural hair care and beauty products, is increasing awareness of its philanthropic activities through a new campaign called, "A Positive Message."

In the past, Ampro has worked with such organizations as the Parkinson's Disease Foundation and the Mid-South Susan G. Komen Race for the Cure to help bring awareness to their organizations and share their purposes with Ampro consumers. Through its new "A Positive Message" campaign, Ampro will work with International HIV/AIDS Activist Hydeia Broadbent to show Ampro consumers the positive life one can live with HIV/AIDS, how one can protect him/herself from contracting the virus and what they can do to help find a cure.

Born HIV positive, Broadbent has devoted her life to setting a positive example. Since age 6, Broadbent has spoken publicly about her status and by age 12, appeared on many national television programs including “Oprah,” “20/20,” “Good Morning America” and "A Conversation with Magic Johnson" on Nickelodeon.

At birth, Broadbent was abandoned at the University Medical Center of Southern Nevada in Las Vegas where Patricia and Loren Broadbent adopted her as an infant. Although her HIV condition was congenital, she was not diagnosed as HIV-positive with advancement to AIDS until age 3. Now at the age of 30, Hydeia spends her time spreading the message of HIV/AIDS awareness and prevention.

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McNeil Consumer partners with pediatrician Tanya Altmann with tips on keeping children healthy during cold-and-flu season

BY Michael Johnsen

FORT WASHINGTON, Pa. — According to a recent survey conducted by Mom Central in partnership with the makers of Tylenol, 52% of moms agree that a baby’s first fever is the most challenging motherhood moment, and 82% report they are most likely to consult their pediatrician to navigate such milestones. 
 
The survey also revealed moms continue to worry about the risks of flu season even as their children age, with 46% of moms with older children reporting the flu as the illness they feel least-equipped to manage.
 
To help moms manage this year's cold and flu season, McNeil Consumer is partnering with pediatrician Tanya Altmann on the Smiling it Forward program to share tips on how moms can help keep children healthy during cold and flu season.
 
“As a mom, I know how natural it is to panic when your baby is sick or has a fever. Despite being a pediatrician myself, my baby’s first fever was one of my scariest motherhood moments,” Altmann said. “It’s important for moms to remember to stay calm if their child isn’t feeling well or has a fever, as there are steps you can take to get your child healthy and achieve that ’feel better’ smile in no time.”
 
To help keep your child healthy and comfortable during cold-and-flu season, Altmann recommends the following:
 
  • Protect the family from harmful germs. Be sure to wash your child’s hands, and your own, often when entering the house, before eating and after using the bathroom. Make this a year-round and daily habit, not only during flu and cold season. If you’re on the go, hand sanitizer and wipes are a quick alternative;
  • Ease congestion. If your child has a stuffy nose, use a drop or two of nasal saline in each nostril. If the stuffiness keeps your little one from sleeping or eating, try gentle suctioning, which will help remove mucus from their nose. You can also run a cool-mist humidifier or vaporizer in your child’s bedroom at night to help alleviate congestion. Remember to clean the humidifier often;
  • Know when to consult your pediatrician. If your baby is under three months and has a temperature of 100.4 or higher, always call your pediatrician before treating. For older children, pay attention to your child’s activity level as it can give you a good idea of whether he or she needs to see a doctor;
  • Don’t panic. If your child develops a fever, stay calm – it can often be relieved at home with a fever reducer, like Children’s or Infants’ Tylenol. Always make sure to use the dosing device that came with the product and talk to your doctor for dosing children under 2 years of age. Remember to always use the product as directed;
  • Help boost the family’s immune system. A well-balanced diet is one of the best ways to keep your family as healthy as possible. Foods like fresh fruits and vegetables, milk, and lots of water should be part of your child’s daily menu in order to help keep their immune system strong and healthy;
  • Adopt a good sleep routine. Make sure your child gets plenty of rest. School-age children should get at least 10 hours of sleep per day. For toddlers, it’s important to keep those busy hands and feet at rest for at least 12 hours; and
  • Vaccinate. The Centers for Disease Control recommends flu vaccinations for everyone over 6 months of 3 years of age. If your baby is younger than six months, you can protect your child by vaccinating everyone else around them, including parents, grandparents, siblings and other caregivers. Talk to your child’s doctor to see if vaccination is appropriate.
 
For more children’s health tips and informational videos from Altmann, visit SmilingItForward.com. While there, Tylenol is encouraging moms to also share photos of their children’s “feel better” smiles. Each approved smile shared will trigger a $1 donation to Children’s Health Fund, up to $100,000, to help ensure a doctor’s visit is always within reach for children in need.
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Health Mart launches series of new marketing tools enabling members to help Medicare Part D patients choose plans

BY Michael Johnsen

SAN FRANCISCO — Health Mart, an independent pharmacy franchise with more than 3,400 locally owned community pharmacies across all 50 states, this week launched a series of new marketing tools to enable members to assist Medicare beneficiaries in choosing coverage plans that are right for them. With open enrollment here, Health Mart is offering its members resources to help patients choose the best, most cost-effective Medicare Part D plan with the use of personalized consultations. 

Available through Health Mart’s comprehensive Marketing Hub, the program includes extra funding for Medicare Part D promotional tools. It also includes discounted pricing on the iMedicare plan comparison tool, an iPad app or online tool that can help compare patients’ monthly costs, coverage gaps, health benefits and enrollment options.
 
“Using the program helps me know more about my preferred plans and what’s most cost-effective for my customer’s so that I can better answer their questions,” stated Bart Caldieraro, Watson Drug, Ill., a Health Mart customer. “While it might cost a little more in time, the iMedicare program helps me bring in patients and prescriptions into my store.”
 
To help Health Mart promote their pharmacy their way, pharmacies have access to matching funds for local marketing activities that give owners the flexibility to promote their specific service offerings and distinct strengths, attract new patients, and reinforce their value to existing patients. Using Health Mart’s Marketing Hub website, owners can access time-saving integrated campaigns or select from a catalog of more than 200 traditional, digital and social media marketing tools. Stores also have access to support, best practices and ideas from other successful pharmacies. 
 
Health Mart recently launched other new marketing tools and even more flexible options for matching funds, including: 
 
  • Vehicle wraps;
  • Event rental kits;
  • Promotional items; and
  • More than 100 new flexible templates and campaigns.
Building on the success of its summer radio advertising campaign, Health Mart continued to promote Health Mart pharmacies in September and October on more than 1,000 stations nationwide. Designed to reach every local market where a Health Mart is located, the campaign is an example of Health Mart building awareness of the Health Mart brand and attracting new customers to every store in every market. 
 
Health Mart will continue the 2014 Health Mart Healthy Living Tour, a nationwide bus tour with stops planned at more than 130 Health Mart stores and communities across the United States. The mobile screening vehicle provides health education and free health screenings to help identify people at risk for a variety of health conditions that can be better managed with the help of a pharmacist. At each tour visit,  complimentary blood pressure, blood glucose, body mass index, waist circumference, body composition and total cholesterol screenings as well as HbA1C tests are provided to eligible pharmacy patrons and community members. Three pharmacies on the tour will be recognized with “Community Healthcare Excellence” awards including Brighton Health Mart Pharmacy in New Brighton, Pa.; Wayne’s Pharmacy, in Frankfort, Ky. and Fagen Pharmacy in Gary, Ind. 

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