BEAUTY CARE

Estee Lauder releases new fragrances in mass retail market

BY Antoinette Alexander

NEW YORK The Estee Lauder Cos. have reportedly teamed up with Wal-Mart to launch a trio of scents later this year.

According to reports, the beauty firm’s Aramis and Designer Fragrances division will wade into the women’s mass-market fragrance category with its C-Thru scents slated to launch in Wal-Mart in December.

The rollout will continue in January with distribution to Kohl’s, Target and other mass retailers, according to reports. At full rollout, the scents will be sold in about 10,000 stores in North America.

This isn’t the first time, however, that Estee Lauder has dabbled in the mass market. Several years ago, the firm’s BeautyBank division developed products that first launched in Kohl’s. In addition, the company began distributing its Clinique brand to Canadian drug store chain Shoppers Drug Mart.

The beauty firm is likely hoping such initiatives will help bolster the bottom line as department stores in North America continue to face economic pressures and lose share to specialty retailers.

“We believe sales trends in the United States, Europe and travel retail will slow from current consensus expectations. We reduced our forecast for U.S. department store sales by 300bps for 2009, and already look for Europe and Asia to slow 400 bps year-over-year, bringing global growth to 5.8 percent versus guidance of 6 percent to 8 percent,” stated Morgan Stanley analyst William Pecoriello in a research note on Estee Lauder issued Wednesday.

Pecoriello downgraded Estee Lauder’s shares to underweight from equal-weight and moved down the price target to $48 from $51.

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Sierra Summits gets the word out: sunburn still a risk in cooler seasons

BY Antoinette Alexander

RENO Skin care company Sierra Summits, which makes High Altitude Adventure Sunblock, is reminding consumers of the importance of using sunblock in the fall and winter.

“During the winter, even cautious outdoor enthusiasts may unknowingly put their skin at risk by leaving it unprotected or under-protected,” sated Sierra Summits’ founder and chief executive officer Jennifer Rice. “Cool weather may lull people into thinking they don?t need sunscreen when, in fact, UV rays are intensified by now and high altitudes.”

According to the company, snow reflects 80 percent of UV rays and UV intensity increases by 10 percent every 1,000-foot increase in elevation. In the mountains or snow, skin can burn more severely in less time. The American Academy of Dermatology recommends applying sunscreen when in the sun for more than 20 minutes.

Seeing a need in the marketplace for an affordable formula that protects skin under intense, high-altitude conditions, Rice designed the Sierra Summits High Altitude Adventure Sunblock. The product promises to offer multiple hour, broad spectrum, high-altitude and photostable protection against UVB and UVA rays. The product is priced at $7.95 for a 1.5-ounce tube and $25 for an 8-ounce tube.

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Clairol names new color director for women’s hair color lines

BY Antoinette Alexander

CINCINNATI Clairol, a P&G Beauty brand, has tapped celebrity colorist Jason Backe to be the brand’s new color director.

Backe, a master colorist and chief executive officer for ted Gibson salon in New York, is known for his natural-looking color and low-maintenance techniques.

“With [Backe’s] impressive eye for beautiful hair color and enthusiasm for providing insightful and useable advice and tips, he aligns perfectly with Clairol’s core philosophies,” Tara Brown, marketing director for Clairol, said. “We’re excited to partner with [Backe] because he will offer women insights to everything from shade selection and application to hair color maintenance.”

In addition to his expert consultations, Backe has worked with such celebrities as Anne Hathaway, Renee Zellweger and Kim Raver. His work can be seen in luxury ad campaigns such as Dolce & Gabbana, Calvin Klein, Chanel and Versace.

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