BEAUTY CARE

Estee Lauder releases new fragrances in mass retail market

BY Antoinette Alexander

NEW YORK The Estee Lauder Cos. have reportedly teamed up with Wal-Mart to launch a trio of scents later this year.

According to reports, the beauty firm’s Aramis and Designer Fragrances division will wade into the women’s mass-market fragrance category with its C-Thru scents slated to launch in Wal-Mart in December.

The rollout will continue in January with distribution to Kohl’s, Target and other mass retailers, according to reports. At full rollout, the scents will be sold in about 10,000 stores in North America.

This isn’t the first time, however, that Estee Lauder has dabbled in the mass market. Several years ago, the firm’s BeautyBank division developed products that first launched in Kohl’s. In addition, the company began distributing its Clinique brand to Canadian drug store chain Shoppers Drug Mart.

The beauty firm is likely hoping such initiatives will help bolster the bottom line as department stores in North America continue to face economic pressures and lose share to specialty retailers.

“We believe sales trends in the United States, Europe and travel retail will slow from current consensus expectations. We reduced our forecast for U.S. department store sales by 300bps for 2009, and already look for Europe and Asia to slow 400 bps year-over-year, bringing global growth to 5.8 percent versus guidance of 6 percent to 8 percent,” stated Morgan Stanley analyst William Pecoriello in a research note on Estee Lauder issued Wednesday.

Pecoriello downgraded Estee Lauder’s shares to underweight from equal-weight and moved down the price target to $48 from $51.

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Colgate-Palmolive announces dividend pay-outs

BY Antoinette Alexander

NEW YORK Colgate-Palmolive’s board of directors has declared quarterly cash dividends of 40 cents per common share.

The dividends are payable on Nov. 14, 2008, to shareholders of record on Oct. 24, 2008, the company said.

Colgate has paid uninterrupted dividends on its common stock since 1895.

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‘Biggest Loser’ coach and Oral-B team to promote dental health

BY Antoinette Alexander

CINCINNATI Procter & Gamble’s Oral-B brand has teamed up with health and wellness coach Jillian Michaels from NBC’s television show “The Biggest Loser” to encourage Americans to improve their oral health.

“When I encourage people to lead a healthier lifestyle, I remind them that it’s not just about weight loss or one area of your health‹it?s about whole body wellness. All of our systems are connected and the health of one area may impact another, including the health of your mouth,” stated Michaels. “For example, switch from a regular manual toothbrush to a power toothbrush such as Vitality Precision Clean. It reduces up to twice as much plaque and leaves your teeth feeling clean and smooth everyday. Plus, I love knowing that I?m keeping my mouth healthy in between dental visits.”

Through the Web site, www.smoothcleanfeeling.com, Michaels is offering information and encouraging consumers to switch from a manual to a rechargeable power toothbrush.

Tips offered by Michaels include:

• Choosing water instead of acidic sodas or sports drinks and opt for sugar-free gum or mints when possible.

• Select toothpastes that provide oral health benefits or a toothbrush that notifies you when to switch quadrants of your mouth.

• Consider a power brush such as the Oral-B Vitality Precision Clean that, according to the company, reduces up to two times more plaque than a regular manual toothbrush.

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S.Dupont RDH says:
May-03-2011 11:11 am

I agree that an electric toothbrush can be very helpful. I would also like to suggest that an Oral Irrigation device is helpful for people who don't like to floss. To learn more please visit: http://www.theoralhealthcoach.com/choosing-a-water-pik/

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