BEAUTY CARE

Estée Lauder brings on Birchbox head to lead MAC

BY David Salazar

Estée Lauder’s MAC Cosmetics brand has a new global leader. The company has named Philippe Pinatel senior vice president and global general manager for MAC Cosmetics, effective March 5.

 

Philippe Pinatel

Philippe Pinatel

Pinatel, most recently Birchbox’s president and COO, succeeds global brand president Karen Buglisi Weiler, who is stepping down after 20 years with the company to focus on personal commitments. Effective in July, she will move into an advisory role after assisting with Pinatel’s transition, with her full departure effective December 31.

 

“I would like to sincerely thank Karen for the strong success she helped MAC achieve under her leadership and for her deep dedication to the brand,” Estée Lauder president and CEO Fabrizio Freda said. “As Karen takes this important personal step forward, I am also thrilled to welcome Philippe to our company. The MAC brand will strongly benefit from his tremendous leadership in this important role.”

Pinatel brings roughly 20 years of beauty retail experience to Estée Lauder. At Birchbox, he led such functions as merchandising, retail operations and its international business. He also oversaw the launch of BirchboxMan while advancing the company’s product development and European operations alongside its core subscription box. He joined Birchbox from Sephora Canada, where he was vice president and general manager of Sephora Inside JCPenney. His experience also includes 11 years at beauty company Guerlain International, where he led operations in various international markets.

“Philippe shares our vision to propel the brand into its next chapter of growth, reinvigorating M·A·C’s presence and impact on the industry globally,” Demsey said. “He brings tremendous experience from disruptive online and retail channels that have experienced explosive growth under his direction. His transformative approach to leadership, strength in brand-building and extensive digital-first beauty experience will inspire new ways for the brand to lead as the renegade and trendsetter in the beauty and retail industries.”

Pinatel joins MAC as it has achieved the No. 1 makeup brand spot in such countries as the United States, United Kingdom, Canada, Australia, South Korea, New Zealand, Malaysia and Brazil, among others, based on NPD data. Estée Lauder attributed the brand’s growth to Buglisi Weiler’s leadership since she joined Estée Lauder as part of its MAC acquisition in 1998. IN the past year, she has made a push to grow MAC in high-growth channels and online.

“Karen is a relentless supporter of delivering the best experience possible to our consumers through upholding our core value of makeup artistry,” said Mr. Demsey. “She prioritized building an infrastructure to develop, inspire and mobilize an exceptional team of more than 20,000 artists globally who are at the heart of the brand and instrumental to its success. Her endless enthusiasm, unwavering passion and fierce loyalty to the brand’s future were driving forces to support MAC in its unconventional rise to success.”

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?
BEAUTY CARE

Latest Sensodyne Rapid Relief toothpaste addresses sensitivity

BY Michael Johnsen

GSK Consumer Healthcare on Tuesday launched Sensodyne Rapid Relief, a new clinically-proven toothpaste that helps beat sensitivity in as little as three days with twice daily brushing.

“We know that the pain sensitivity sufferers experience can take the joy out of everyday activities like eating and drinking,” said Brenda Maggio, regional lead medical affairs at the Warren, N.J.-based company. “We’re excited to introduce Sensodyne Rapid Relief to the U.S. market because it provides fast sensitivity relief we know consumers want.”

Sensitivity pain occurs when the dentin, the softer inner layer of the tooth, becomes exposed revealing small holes known as tubules. Consuming hot or cold foods and drinks can trigger the nerves inside your teeth when they reach the exposed dentin tubules, resulting in a short, sharp pain.

GSK Consumer Healthcare said that Sensodyne Rapid Relief has a unique formulation with stannous fluoride that starts to form a gel-like scaffold over exposed dental tubules from the first brush to provide fast relief from pain in three days.

“Leveraging our unique understanding of science and consumer needs, always with the dentist in mind, GSK continuously strives to bring new, innovative products to market to make a meaningful impact on oral health. That is why Sensodyne is the No. 1 dentist recommended toothpaste brand for sensitive teeth,” Laura Saldana brand manager of Sensodyne, said. “The innovation behind Sensodyne Rapid Relief yet again proves our category leadership as we expand the Sensodyne portfolio to deliver trusted sensitivity relief fast.”

Sensodyne Rapid Relief is available online and at major retail stores nationwide in two flavors: mint and extra fresh. A 3.4-oz. tube retails for a suggested $5.49.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?
BEAUTY CARE

Walgreens taps YouTube influencer Judy Travis for cosmetics bag line

BY Michael Johnsen

Walgreens is collaborating with beauty enthusiast and YouTube influencer Judy Travis to create a signature cosmetic bag line. Known for her popular YouTube channel, “ItsJudyTime,” Travis is extending her personal brand to a new line of six cosmetic bags available at Walgreens, retailing from $12.99 to $29.99.

“This is a project we’ve been working on for over a year now and I’m excited to see the collection available at Walgreens,” Travis said. “Some of the designs are inspired by my Filipino roots, incorporating the smooth bamboo and the national flower, the Sampaguita (aka white jasmine). The other designs are timeless with a hint of my favorite metal, gold.”

Travis tapped into her signature taste while designing the cosmetic bags, featuring spring colors such as navy and pink, and classic floral and marble patterns, among others.

“We’re excited to collaborate with Judy,” said Lauren Brindley, group vice president and general merchandise manager, Walgreens. “Between her loyal fan base and classic style, we are thrilled to carry these exclusive designs at Walgreens and this collaboration is just another example of how Walgreens continues to deliver new and exciting brands to give our beauty customers more reasons to shop our store.”

The six cosmetic bags will be available in select stores beginning at the end of February 2018.

Walgreens beauty offers products such as makeup, skincare, fragrances, hair care, professional hair tools and nail. The company also offers Beauty Enthusiast, a beauty club within its Balance Rewards loyalty program, which provides cardholders who register for Beauty Enthusiast with additional rewards on beauty and personal care items, as well as other benefits.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?