BEAUTY CARE

Essie sponsors 26 shows at NY Fashion Week

BY Antoinette Alexander

NEW YORK — Nail care brand essie will be polishing models from tips to toes on the runway this season again at New York Fashion Week.

This season essie will sponsor 26 shows including: Alexander Wang, Alice & Olivia, Altuzarra, Carolina Herrera, Costello Tagliapietra, DKNY, Donna Karan, DVF, Emerson, Helmut Lang, Heart Truth Red Dress, Herve Leger , Jenny Packham, Jill Stuart, Lisa Perry, Mathieu Mirano, Milly, Monique Lhuillier, Naeem Khan, Nanette Lepore, Nellie Partow, Opening Ceremony, Rebecca Minkoff, Reed Krakoff, Veronica Beard and Wes Gordon.

Michelle Saunders, Julie Kandalec, Casey Herman, Miss Pop, Naomi Yasuda and Rita Remark will be leading the essie teams backstage with their techniques and cutting-edge nail looks.

 

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Infusium 23 launches miracle therapy collection

BY Sierra McCleary-Harris

NEW YORK — Infusium 23, the "problem-hair" experts since 1924, recently introduced its most premium collection to-date: Miracle Therapy. The new line features a key formula ingredient, moringa oil, derived from a nutrient-dense plant native to the Himalayas and revered for its healing properties.

The oil pressed from moringa seeds includes numerous vitamins, minerals and antioxidants essential for treating damaged hair.

"No other products in mass retail leverage the benefits of moringa oil," said Rick Cutler, senior director at Idelle Labs. "It was our objective to create a new formula that would both differentiate Infusium 23 from its competitors and enhance the brand’s promise of fixing and preventing damaged, unmanageable hair."

The Miracle Therapy collection is comprised of five SKUs, including a shampoo, conditioner and leave-in treatment spray, as well as two new applications of the leave-in treatment: a foaming mousse and serum. Products are available at major retailers for $6.99 to $8.99 in the United States and Canada.

In addition to the new collection, Infusium 23’s packaging received an updated look for 2014. A more elegant logo and hair swoosh reflect the company’s salon heritage, and the addition of brand and sku-specific benefits to the front label aim to enhance "shopability."

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Dr. Fresh’s Firefly, Oral Health America team up to improve children’s oral care

BY Antoinette Alexander

BUENA PARK, Calif. — Dr. Fresh announced a partnership between its Firefly kids toothbrush brand and Oral Health America to promote regular brushing through accessibility and fun while benefiting OHA’s Smiles Across America program.  

As part of the partnership, Firefly will donate thousands of its signature Firefly Light-Up Timer toothbrushes to at-risk children, and will make a monetary donation to help broaden access to school-based dental services offered by SAA partners.

The partnership kicks off on Feb. 6 in celebration of National Children’s Dental Health Month, when students at Pershing School in the western Chicago suburb of Berwyn, take part in a brush-a-thon.  The school is part of the Oak Park River Forest Infant Welfare Society’s Children’s Clinic dental services program.  Invited dignitaries include Illinois Gov. Pat Quinn, State Sen. Kimberly Lightford and State dental director Dr. David Miller.  Marking the occasion will be the delivery of the first 25,000 light-up timer toothbrushes to be donated by Firefly.

SAA increases access to dental services in school-linked settings for children most at risk for developing dental disease.  SAA identifies promising local community efforts like those of the Oak Park River Forest Infant Welfare Society Children’s Clinic and supports the development and expansion of programs with an emphasis on prevention.

Inadequate brushing is a major cause of tooth decay, the most common chronic disease among American children.  Firefly offers a "more fun, less mess" experience.  While known for its light-up timer toothbrushes that are designed to ensure thorough brushing, Firefly also makes regular brushing appealing to kids by partnering with such licenses as Angry Birds, Hello Kitty and Marvel.  With its expansion into mouthwash, Firefly aims to bring even more fun to kids’ oral care routines.

 

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