BEAUTY CARE

Essie partners with bridal designer on gel couture bridal collection

BY David Salazar
NEW YORK — Essie is teaming up with couture bridal designer Monique Lhuillier on its essie gel couture bridal collection. The collection adds to the company’s two-step gel manicure product line, which it launched last year, and is essie’s first collaboration with a bridal designer. 
 
The essie gel couture bridal collection by Monique Lhuillier features six colors that range from traditional pinks and sheers to berry reds and soft sage. The colors are blush-worthy, dress is more, berry in love, to have and to gold, sage you love me and lace to the altar. The design of the bottle is meant to mimic the twist and swirl of a bridal gown and the swirl stem brush is tapered for a precise fit to the curve of the nail, the company said. 
 
“I was so happy to partner with essie for the gel couture bridal collection,” Monique Lhuillier said. “I created shades that fit every bride, perfectly complementing their dress and beauty. On my wedding day, that meant a traditional soft pink-based manicure to complement the intricate detailing on the bodice and skirt of my dress.  For some brides, that means a pop of berry red or metallic gold to balance a simple, elegant silhouette.  This collection has something for every bride, bringing that ‘perfect fit’ feeling right down to her fingertips.”
 
The limited-edition collection will be available starting in April and will retail for $11.50 per bottle. 
 
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New hello sensitivity relief toothpaste hits shelves

BY David Salazar
MONTCLAIR, N.J. — Oral care company hello products this week announced the launch of its hello sensitivity relief fluoride toothpaste with coconut oil. The toothpaste, formulated with aloe vera, coconut oil and other naturally friendly ingredients, is meant to relieve sensitivity pain and gently whiten teeth, preventing cavities and strengthening enamel, the company said. 
 
“As we developed hello sensitivity relief fluoride toothpaste, we started with one simple question: ‘Why does toothpaste for sensitive teeth have to be insensitive to your taste buds in order to be effective?’” hello products founder Craig Dubitsky said. “Using our guiding principles of effective, naturally friendly and delightful, we created a delicious paste that provides maximum strength sensitivity relief without the yucky aftertaste to help people eat and drink freely. Anything less than delicious and effective would be insensitive.”
 
The new toothpaste uses the maximum amount of potassium nitrate approved by the Food and Drug Administration to relieve sensitivity pain, the company said. It is also free of SLS and sulfates that can cause or irritate allergies, canker sores or bad breath in some people. It is free of dyes, artificial sweeteners and flavors, preservatives, microbeads, gluten and triclosan. It also is vegan and cruelty-free. 
 
The toothpaste is currently available on Amazon and at Kroger, Target and Walmart. The suggested retail price is $5.99 per 4-oz. tube. 
 
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Lil’ Drug Store Products names convenience channel veteran to board

BY Michael Johnsen

CEDAR RAPIDS, Iowa — Lil' Drug Store Products on Wednesday added Peter Tedeschi, former President and CEO of Tedeschi Food Shops, to its board of directors. 

“Peter Tedeschi’s industry experience is unmatched and he fits perfectly with our company culture,” stated Chris DeWolf, CEO of Lil’ Drug Store Products.  “Peter is skilled at thinking differently about the convenience channel and that will help us develop new categories like healthy snacks. We are delighted to welcome him to our board.”

“I’m thrilled to join the Lil’ Drug board of directors,” Tedeschi said. “I have always been impressed with Lil’ Drug’s leadership as a health and beauty care product supplier. They are an innovative company always adapting to the changing market and I look forward to helping Lil’ Drug create and capitalize on new opportunities.”

Tedeschi was the third-generation president of the 200-store Tedeschi Food Shops convenience store chain before they sold to 7-Eleven in 2015. Previously he served as vice-chairman and treasurer for The National Association of Convenience Stores and as the chief strategic officer of for the Midwest Retail Group.

Lil’ Drug Store Products is a supplier of health and beauty care products to the convenience store channel. The company carries a complete assortment of HBC products plus exclusive brands like Rolaids, Ricola, Carmex, Allegra, Rayovac, Opti-Free PureMoist, Systane Ultra and Harvest Snaps for distribution in more than 100,000 convenience stores.  

 

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