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Essie announces nail lineup for New York Fashion Week

BY Antoinette Alexander

NEW YORK — After two seasons at New York Fashion Week, nail brand Essie returns to the tents for the spring/summer 2013 shows and is partnering with the nail industry’s leading talent to develop trendsetting looks while using the brand’s color collection.

This season’s designer lineup combines top fashion names with some of the fashion industry’s emerging talent including: Diane Von Furstenberg; Carolina Herrera; 3.1 Phillip Lim; DKNY; Marchesa; Tory Burch; Zac Posen; Milly; Helmut Lang; Wes Gordon; SUNO; Herve Leger; Lela Rose; Jenny Packham; Creatures of the Wind; Douglas Hannant; Costello Tagliapetra; Tanya Taylor; Chado Ralph Rucci; Veronica Beard; Mathieu Mirano and Rachel Roy.

The nail brand also is partnering with Haven Spa and will be the featured nail brand at Rebecca Minkoff, Edun and PRISM by Anna Laub.

The team of celebrity and editorial lead manicurists for Essie include Michelle Saunders, Dawn Sterling, Gina Edwards, Michina Koide and Ana-Maria Gheorghiu.

"Nail color is the ultimate accessory for women looking to make a fashion statement, it completes the outfit. Women should be dressed from tips to toes and everything in-between," stated Essie Weingarten, founder and creative director of Essie. "It’s a true honor to collaborate with such talented and visionary designers during New York Fashion Week, and we are thrilled to be a part of the creative process of developing looks that will serve as an endless source of inspiration for next spring and beyond."

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Latest Skippy peanut butter trims sodium, sugar content

BY DSN STAFF

ENGLEWOOD CLIFFS, N.J. — A peanut butter brand has introduced a new product than touts one-third less sodium and sugar than its staple creamy peanut butter product.

Skippy Natural Creamy with 1/3 less sodium and sugar is the first natural peanut butter variety available nationwide in the growing low-sodium and low-sugar segment of the peanut butter category, according to the company.

New Skippy Natural Creamy with 1/3 less sodium and sugar is available in 15-oz. jars at stores nationwide.

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Yellow Wood Partners acquires Parfums de Coeur

BY Antoinette Alexander

BOSTON —Yellow Wood Partners has acquired mass market fragrance provider Parfums de Coeur, whose brands include Body Fantasies, Designer Imposters and BOD Man.

Yellow Wood is acquiring PDC in partnership with the company’s management team, who also are investing equity into the business. Financial terms of the deal were not disclosed.

 “We are pleased and excited to invest in PDC to support its continued domestic and international growth,” said Peter Mann, a Yellow Wood founding partner and the new chairman of Parfums de Coeur. “The company’s experienced and committed management team will be a huge asset as PDC continues to expand and innovate. We look forward to working with them. Parfums de Coeur is precisely the kind of company that Yellow Wood was created to help. The company’s strong brands, unique positioning, deep retail distribution and dedication to quality are what we look for in successful and growing consumer businesses. Moreover, our experienced Yellow Wood operating team will enhance and complement PDC’s exceptional management talent.”

“Since its founding over 30 years ago, PDC has pioneered the expansion of the mass fragrance category, consistently offering the highest quality products to its consumers at widely accessible price points,” added Dana Schmaltz, a Yellow Wood founding partner. “The company’s success has been led by its strong track record of developing unique and innovative products, supported by differentiated marketing and strong retail relationships. We are excited to partner with management to help accelerate their growth vision into new opportunities, both domestically and overseas. Just as important, we are eager to work with management to identify complementary add-on brands or businesses to further expand the company’s footprint.”

“The Yellow Wood team recognizes the quality products, systems and people that make Parfums de Coeur the leading player in its categories,” Parfums de Coeur CEO James Stammer said. “We are extremely impressed with Peter and Dana and grateful for their support and confidence. The strong operating resources Yellow Wood brings will further enable us to grow our brand platform, while continuing to provide both our consumers and retail partners with the quality and excellence they have come to expect from Parfums de Couer.”

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