BEAUTY CARE

Eos expands skin care offerings, intros Aqua line

BY Gisselle Gaitan

Eos is expanding its line of products, and now catering to consumers every need, including skin care. The New York City-based company just announced the launch of its first cross-category line, Eos Aqua, which features skin care and lip care products with transformative textures derived from and influenced by water and sea.

“Eos has always been committed to delighting our consumers in everything we do. With Aqua, we are bringing a complete sensorial experience to the mass skincare market,” Nancy Chan, Eos products vice president of marketing, said. “We’ve developed a curated, high-performance skin and lip range with high-quality ingredients, a unique sensory experience in delightful packaging.”

Each featured product contains sustainably-sourced sea kelp and Irish moss, and two versatile and hydrating marine botanicals, the company said. Both the skin care and lip care lines are created for all skin types and tones, and will consist of six items: aqua hydrating skin prep, aqua glistening lotion, aqua purifying clay mask, aqua exfoliation lip scrub, aqua deep hydration lip mask and aqua dynamic lip gloss.

“We invest heavily in every element of our products — from the shape and feel of the product packaging to the high-quality ingredients that deliver superior performance,” Mike Wong, Eos products executive vice president of research and development, said. “With Eos Aqua, we are able to bring the soothing nature of water to life in a refreshing formulation that delights consumers with every use.”

Prices for the products range from $10 to $20 and are free of parabens, phthalates, mineral oil, petrolatum and formaldehyde. The new collection will debut exclusively on the company’s website, where further product information also can be found.

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BEAUTY CARE

Splat focuses on bright, bold dyes with new campaign

BY Gisselle Gaitan

Helping consumers achieve those bright, bold hair colors that are currently on-trend is what Splat Hair Color is all about. For those who can’t find themselves able to commit to permanent bold hair, the company has two innovations that would be right up their alley — Splat 1 Wash and Splat 10 Wash, No Bleach.

The Splat 1 Wash features a water-based formula that delivers vibrant colors through a proprietary comb-in applicator. The product is mess free and contains no such aerosol overspray, and there is no dusting as with a hair chalk. Each kit includes a 3.0-oz. dye, applicator, comb, gloves, instructions and comes in six shades — piercing pink, red pop, bolder blue, vivid velvet, mango mash and eclectic green.

Splat’s 10 Wash is designed for those getting started in bold hair color or who find themselves inable to commit to one color. The dye is semipermanent, applies to dry hair in under an hour and lasts for 5-to-10 washes. Each kit contains a 6.0 oz. semipermanent dye, gloves, instructions and seven shades — pink pride, infrared, violet vixen, blue by you, peach fuzz, novelteal and mint shake. The hair color’s intensity is determined by how long users leave it in.

To celebrate these latest innovations, the company is launching a new campaign and video called “Your Life, Your Color,” which depicts rebellious young women breaking the mold of traditional beauty expectations to showcase their bright, bold tresses. There also will be paid social ads, YouTube integration and digital and print ads to bring awareness to the brand’s products.

Both of Splat’s latest innovations are available for purchase at Walmart, Ulta Beauty, Target, Walgreens, CVS and Rite Aid. The Splat 1 Wash retails for $6.99, while the 10 Wash can be purchased for $8.99. Further product information can be found on Splat’s website.

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Ouai sets the stage for relaxed, undone tresses

BY Gisselle Gaitan

The celebrity hairstylist and founder of hair care line Ouai, Jen Atkin, wants to help consumers achieve that effortlessly chic, undone look with their tresses by introducing the brand’s latest innovation, dry texture foam.

Free of parabens, sodium chloride and formulated without being tested on animals, this new product is infused with rice protein to add hold and memory for a soft, reworkable, beachy texture that may last for several days. Rice protein also protects hair fibers from oxidative damage due to solar radiation, and protects hair keratin from degradation, the Los Angeles-based company said.

Aside from protecting and styling, the dry texture foam also contains Ouai’s No. 2 fragrance, which features notes of bergamot, Italian lemon, Rose De Mai, magnolia, lily, blackberry, violet, cedar wood, amber, patchouli, sandalwood and white musk.

To use the foam, users need to apply a quarter-sized dollop onto their palm and apply to dry or damp hair from the ends up for a beachy lived-in style.

Ouai’s dry texture foam comes in a 4-oz. size that retails for $28, and is available for purchase on the company’s website, where further product information also may be found.

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