BEAUTY CARE

EO Products changes name to Small World Trading Co.

BY Antoinette Alexander

SAN RAFAEL, Calif. — EO Products, a maker of natural and organic personal care products, has announced that it will now operate under its original company name, Small World Trading Co.
 
SWTC was founded in 1995 when it launched its first product line, EO. On the heels of the 2012 launch of the EveryOne line, the company has decided to rebrand to more specifically reflect a parent company to both of the product lines — EO and EveryOne brands, the company stated.
 
Steps are under way to formerly launch the new branding and identity and, within the next few months, SWTC will introduce a new URL and website redesign.

“When we started on this adventure 20 years ago, we had one line of products: EO. Now, with EveryOne, we are reaching more people in more places than we ever have before,” said Brad Black, co-founder of SWTC. “We love EO — it’s our baby — and it’s the right name for a one product business. Since we introduced the EveryOne line we’ve grown as a company, and in the process we’ve outgrown our name.”

“Nothing has changed except what we call ourselves,” said Susan Griffin-Black, co-founder of SWTC. “Going back to our SWTC origins, we are reaffirming our commitment to what kind of company we want to be moving forward — a company rooted in essential principles of doing the right thing and holding fast to the values that have made us who we are.”

 

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Kiss My Face gears up for summer with latest sun care products

BY Antoinette Alexander

NEW YORK — Natural personal care brand Kiss My Face has developed a new range of sun care products that use antioxidant defenders vitamin C and E, green tea, goji berry extract, olive oil, shea butter and aloe to provide a hydrating defense against the sun’s damaging rays.  

Furthermore, Kiss My Face has introduced a new any angle Air Powered Spray, available in select products, that delivers sunscreen without the use of chemical propellants. These are ideal for those hard-to-reach areas.

Kiss My Face also is expanding upon its specialty sun offerings with the new Tattoo Shade, a formula designed to keep tattoos looking sharp with its protective skin shield. In addition, the new Kiss My Face Sensitive Side SPF 30 offers 3-in-1 protection for sensitive skin with three times the hydrating protection. The sun care range also utilizes nature’s moisturizer nurtured from safflower seeds. The hydresia formula has been added to Kiss My Face’s Sun Spray Lotions for 2014.    

Kiss My Face sun care products utilize natural mineral sun blocking agents, titanium dioxide and zinc oxide and effective sunscreens to provide full broad spectrum UVA and UVB protection. The Kiss My Face sun range is free of parabens, oxybenzone and artificial fragrances. New products include:

  • Bare Naked SPF 30 Air Powered Body Mist ($15.99);
  • Cool Sport with Any Angle Air Powered Spray SPF 50 ($16.99); 
  • Kids Defense with Air Powered Spray SPF 50 ($16.99);
  • Sun Spray Lotion with Hydresia SPF 30 ($15.95 for 8 oz. and $21.99 for 14 oz.) and SPF 50 ($16.99 for 8 oz.);
  • Sun Spray Oil SPF 30 ($15.99);
  • Sensitive Side SPF 30 ($12.95 for 4 oz. and $3.99 for .75 oz.);
  • Tattoo Shade SPF 30 ($9.99);
  • After Play Air Power Crème ($11.99); and
  • Kids Defense Mineral SPF 30 ($14.99)

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National Sales Solution, Retail Smarter team up to present seminars at ECRM Europe

BY Antoinette Alexander

ST. LOUIS — National Sales Solutions, a provider of outsourced sales services to consumer packaged goods companies, has announced that NSS president Ron Otto and Angie Echele, president of Retail Smarter, are scheduled to present at two ECRM-hosted conferences in Cannes, France in February.

Otto and Echele will present “An Insider’s Guide to a Successful U.S. Launch” on Feb. 16 for attendees of the European Beauty and Personal Care event. The second seminar will be on Feb. 18 for attendees at the European Health Care, Vitamin, Diet and Nutrition event. Both conferences will be held at the Intercontinental Carlton Cannes in Cannes, France.

ECRM, which stands for Efficient Collaborative Retail Marketing, provides business solutions to the retail industry to help buyers and manufacturers improve sales, reduce expenses and go to market faster and more efficiently.

The Beauty and Personal Care event encompasses items within the cosmetics, skin care, sun care, toiletries, bath, hair care, fragrance and personal care areas of the store. The Health Care, Vitamin, Diet and Nutrition event will include OTC health care, first aid, wound care, foot care, eye care, ear care, home health, cosmeceutical and dermo-cosmetics, as well as vitamin, diet and food supplements.

Otto and Echele, both veterans of global consumer packaged goods companies, now focus on helping small and medium-sized brands. Through a strategic alliance, Otto’s NSS handles sales management, while Echele’s Retail Smarter specializes in marketing and supply chain. In recent years, the pair have helped several brands enter the United States.

Otto and Echele will discuss the U.S. market opportunity, entry methods, cultural differences and the successful products to market process. Their presentation will be Feb. 16 and again Feb. 18 from 5:30 pm to 6:30 pm.

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