Enzymedica announces 9-month ad campaign in women’s magazine
PORT CHARLOTTE, Fla. Enzymedica on Thursday announced an ongoing advertising campaign with First for Women magazine to promote its line of indication-specific enzyme-based finished products.
Beginning with the Feb. 4 issue and continuing through October 2008, Enzymedica will utilize a total of nine full-color, full-page ads educating readers on the importance of enzymes in both digestive and overall health as well as promoting several Enzymedica products including DigestGold and Pro-Bio, the company stated.
“Given that First for Women has a health-conscious audience, this campaign is a great fit for Enzymedica, as the magazine has such an impressive circulation and proven reach in the women’s interest category,” stated Tom Bohager, president. “We feel the women who read this magazine will respond well to our message.”
Skinny Water to be distributed by Amazon
BALA CYNWYD, Pa. Skinny Nutritional recently signed a distribution agreement with Amazon.com for its Skinny Water, an appetite-suppressing, flavored water, the company announced Wednesday.
The agreement marks Skinny Nutritional’s first e-commerce deal. Three Skinny Water flavors—raspberry, lemon, and peach—are now available as 24-packs of 16.9 oz bottles for a suggested price of $27.99.
“Skinny Water is now available to anyone in the world,” stated Don McDonald, president and chief executive officer of Skinny Nutritional. “This is another major step in our national distribution efforts. Amazon is a strategically important distributor for us from credibility, visibility, and market reach standpoints. There’s no better place to be online than Amazon.”
Skinny Water is already available at more than 1,100 Target stores nationwide.
Planned Parenthood introduces Proper Attire condoms
WASHINGTON The Planned Parenthood Federation of America announced Thursday the introduction of a new condom, to be called Proper Attire: Required for entry, that was designed to encourage women to feel comfortable buying and carrying condoms.
“When we decided to create a new condom line, we knew that we wanted to make it cool for women to carry condoms,” stated Rachel Molloy, brand director of Proper Attire. “Every element of the brand has been inspired by the world of fashion, from the … brand name, and the chic packaging created by designers, to the fig leaf logo showcasing clothing in its most primitive form.”
“Social taboos make some women embarrassed to buy and carry condoms,” stated PPFA president Cecile Richards. “That’s why Proper Attire was created. … With its fashionable wrapping, women will now have the option to choose the right ‘attire’ for that special occasion. Responsible decisions about sex are everybody’s personal fashion statement.”
The condoms will be sold as three-packs through specialty boutiques and hotels. They will also be available at Planned Parenthood health centers and will soon be sold online. The suggested retail price is $6.