Enzymatic Therapy unveils Pearls Kids probiotic line
GREEN BAY, Wis. Among the new products introduced by Enzymatic Therapy, there was Pearls Kids, a line extension of the popular probiotic brand formulated specifically for children. The new probiotics line offers a child-friendly solution to occasional constipation and loose stools while strengthening a developing immune system, the company noted.
The entire Pearls brand is being supported through an extensive consumer campaign, including two free-standing inserts in conjunction with a national television spend on such cable networks as TNT, TBS, Discovery Health and Lifetime, and a national print campaign in several mom-friendly publications, such as Woman’s World, Fitness and Delicious Living.
Stiefel zaps acne segment with ‘leave-on’ treatment
DULUTH, Ga. Stiefel Labs, a GlaxoSmithKline company, launched one of the first “leave-on” treatments for acne care, PanOxyl, as a line extension to the company’s acne-care bar and wash.
The formulation is not greasy as compared with spot treatments, and blends into the skin upon application. The new formulation delivers 10% Benzoyl Peroxide in a foam delivery.
In addition to consumer ad support, Stiefel will be fielding its 200-strong dedicated representatives to detail dermatologists.
Stiefel also introduced its Sensitive Sarna eczema itch relief kit, an all-in-one kit that includes a cleanse, itch relief and moisturizer.
New directors elected to NACDS Foundation board
ALEXANDRIA, Va. The National Association of Chain Drug Stores has elected three new directors to the board of the NACDS Foundation.
Jim VanLieshout, VP retail sales with Apotex; Alice Swearingen, VP channel development sales for GlaxoSmithKline; and Chris Dimos, president of pharmacy operations for Supervalu, will fill vacancies on the board, which consists of 22 members.
“We are pleased to welcome the three new members to the NACDS Foundation board of directors,” said Edith Rosato, president of the NACDS Foundation.
“They will continue the strong representation on the board of chains and suppliers alike. We value their expertise, dedication and commitment to the industry, and we look forward to working together for the good of the public and the patients served by community pharmacy.”