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Entry deadline extended for Product of the Year USA awards

BY Allison Cerra

NEW YORK — The world’s largest consumer-voted program that recognizes innovation in consumer packaged goods has extended its entry deadline to Oct. 31.

The Product of the Year USA awards — which honor consumer brands that participate in the survey conducted by custom research agency TNS — initially had an entry deadline of Aug. 31. The winners of these awards are given the opportunity to tout the Product of the Year logo on their packaging.

Winners still be will announced in February 2012.

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Sister Schubert’s introduces soft pretzel rolls, mini baguettes

BY Allison Cerra

COLUMBUS, Ohio — Sister Schubert’s has boosted its line with the addition of two new restaurant favorites that can be enjoyed at home.

The brand said that its soft pretzel rolls and mini baguettes feature a homemade taste, as well as convenience, baking in 7 minutes.

Sister Schubert’s soft pretzel rolls and mini baguettes come in 6-count bags and are available in the grocers’ frozen section for a suggested retail price of $3.79.

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Sam’s Club gives birth to private-label baby care brand

BY DSN STAFF

BENTONVILLE, Ark. — One week after Sam’s Club launched its three private-label brands, the company has delivered its Simply Right Baby Care brand, which will be part of its overall Simply Right health-and-wellness brand.

As previously reported, the Simply Right Baby Care line will include premium diapers, premium wipes and infant formula.

"We know baby care products like diapers, wipes and formula can be a sizable expense for parents and families," Sam’s Club health-and-wellness SVP Jill Turner-Mitchael said. "With the introduction of the Simply Right Baby Care line, Sam’s Club provides high quality products you and your baby can trust at an extraordinary value."

To educate consumers on its new baby care line, Sam’s Club is hosting a Twitter chat on Sept. 28. Those interested in learning more about the line can join the discussion using the hashtag #SimpleSavings. In addition, three #SimpleSavings tweeters will be randomly selected to win a 1-3-5 Simply Right Baby Care product pack, including:

  • 67.6-oz. bottle of Simply Right hand sanitizer;

  • 3 boxes of Simply Right wipes (2,430-count total);

  • 5 boxes of Simply Right diapers (1,000-count total in sizes 3, 4 or 5); and

  • A 1-year Sam’s Club membership (current members would win a 1-year Plus upgrade).

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