BEAUTY CARE

Entertainment One’s SO SO Happy launches beauty line

BY Antoinette Alexander

LOS ANGELES — Entertainment One Licensing (eOne) and Kelly Teegarden Organics have announced the retail launch of the SO SO Happy cosmetics line, which will debut at health specialty stores nationwide this summer.
 
The collaboration has yielded a natural and organic, Ecocert certified makeup line targeted to young adults. For the launch, the line includes lipsticks, glosses, lip treatments and balms manufactured in the United States with certified organic and natural, non-GMO ingredients that contain no known cancer-causing ingredients or hormone disruptors, the company stated.

eOne has brought an additional partner into the SO SO Happy licensing program, signing Card.com for branded debit cards.

The SO SO Happy brand has enjoyed extensive social media coverage this spring with the launch in May of its spring 2015 fashion collection from Iron Fist. The apparel line debuted on e-tailer DollsKill.com, and, in the run-up to launch, has been extensively promoted on social media by influencers and celebrities such as singer Miley Cyrus (seen on DailyCandidNews.com) as well as blogs StealHerStyle and Lookbook.nu, which together garner more than 6.5 million monthly views.
 

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N.Y.C. New York Color unveils ‘Developed with New York Makeup Artists’ initiative

BY Antoinette Alexander

NEW YORK — Coty’s N.Y.C. New York Color has announced the launch of a "Developed with New York Makeup Artists" initiative, a program that supports the brand's mission to deliver innovative, budget-friendly go-to-beauty essentials that have been developed with the expertise of trendy, young New York City-based fashion makeup artists.

"We are thrilled to introduce this program, as it inspires confidence in N.Y.C. New York Color's truly efficacious and dependable products," stated Maylis Joppe, N.Y.C. New York Color global marketing VP. "The results of this initiative reinforce N.Y.C. New York Color's reputation as a credible, cool and trendy makeup brand at an unbeatable price. We are proud that experienced, hands-on New York makeup artists weighed in on the development of our products to help empower the results that we deliver to women."

The test panel was comprised of professional makeup artists based out of the New York City area. The program kicked off with N.Y.C. New York Color inviting the makeup artists to evaluate N.Y.C. New York Color products on themselves and a group of models. They were then asked to provide constructive and professional feedback on the products' level of expert quality. The Coty Testing Institute managed the testing process.

The result was an official "Developed With New York Makeup Artists" stamp of approval sealed on the final products reviewed by the artists.
 

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Cosmoprof to cater to multicultural market with new ‘Tones of Beauty’ program

BY Antoinette Alexander

NEW YORK — Cosmoprof North America has announced that it will debut its first-ever multicultural program, Tones of Beauty, at its upcoming annual event to be held July 12 to 14 at Mandalay Bay Convention Center in Las Vegas.  

The program serves to showcase a select group of multicultural brands across five categories: skin, hair, cosmetics, fragrance and lifestyle. The 10 selected companies represented will also cover the retail gamut from small indie brands to ever-growing power brands.

Daniela Ciocan, marketing director, CPNA, spearheaded Tones of Beauty. Tones of Beauty was inspired by Ciocan’s market observations and fervor to ensure CPNA continues to meet growing beauty demands. While many multicultural brands exhibit at CPNA, this is the first time the organizers have created and exclusive section dedicated solely to the industry. 
 


“We pride ourselves on our ability to stay ahead of the curve and to transfer our in-depth knowledge of market projections to new programs that keep our industry competitive,” stated Ciocan. “We are thrilled to collaborate with love, Aunt Bonnie to debut Tones of Beauty and look forward to a successful event this year and beyond.” 
 


To ensure successful program implementation and brand selection, CPNA has partnered with global beauty media group love, Aunt Bonnie, whose founder and CEO Corey Huggins is personally curating the program.
 
Love, Aunt Bonnie is offering integrated digital campaigns to both emerging and established brands aiming to make a mark among multicultural consumers. Huggins capitalized on his collective marketing and brand management background to launch love, Aunt Bonnie and has since charted strategic direction for Maybelline, Black Opal, and PhytoSpecific, to name a few.
 


“I’m very excited to introduce a handful of game-changing multicultural beauty brands that have been long deserving of Cosmoprof North America’s expansive platform of leading industry players. Polyethnic consumers are eager to embrace beauty brands that recognize their individuality and offer a more customized solution to their range of needs. Combining the expertise of love, Aunt Bonnie with Cosmoprof North America is a match made in beauty heaven.  We have been a vocal advocate for growth in the multicultural beauty space since our inception and are thrilled to be instrumental in what I hope is a turn in the industry toward celebrating all tones of beauty,” stated Huggins.   
 


Not only is CPNA setting the stage upon which alternative and mass retailers alike will become educated on the Tones of Beauty brands, but a group of multicultural digital influencers will also create live brand and consumer interactions throughout the course of the event. In addition, love, Aunt Bonnie will utilize its Bonnie Box program to distribute to its members a one-time beauty sample box comprised of products from each of the 10 exhibiting brands. 
 


This year’s trade show is expected to welcome more than 946 exhibitors from 40 countries with expected attendance of more than 27,000 industry professionals from 101 countries.
 

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