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Entenmann’s expands Little Bites line with snack bars

BY Gina Acosta

HORSHAM, Pa. — One of the biggest snack brands in the world has announced a new extension to its popular Little Bites line. 

Entenmann's new Little Bites Snackin' Bites are portable, pre-packaged, soft baked mini bars for families' on-the-go-needs. The new bites come in Apple Cinnamon and Strawberry flavors.

"We have spent time developing this new line, building upon our Little Bites heritage and reputation," said Maureen Sticco, director of marketing for Entenmann's. "Since 1999, the Little Bites brand has resonated with families; it enjoys a unique position in the marketplace as a good-choice, multi-piece snack that parents and kids love."

Baked in a soft cereal-bar-like crust, Little Bites Snackin' Bites Apple Cinnamon are filled with the flavor of apples and seasoned with cinnamon, while Little Bites Snackin' Bites Strawberry are made with a sweet strawberry filling.

The new bite-sized snackin' mini bars contain no artificial flavors, colors, or preservatives and have 0g trans fat. Each box contains five pre-portioned and portable pouches, each with six individual Snackin' Bites mini bars.

 

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And the Lay’s chip flavors staying on store shelves are …

BY Gina Acosta

PLANO, Texas — Frito-Lay asked Americans to help decide which Lay's flavors will stay in the product lineup, and after millions of votes, the results are in.

Lay's fans voted to support Lay's Flamin' Hot, Lay's Cheddar & Sour Cream, Lay's Honey Barbecue, and Lay's Kettle Cooked Sea Salt & Cracked Pepper.

"We heard our fans loud and clear and we are keeping the classic flavors around for them to enjoy," said Jeannie Cho, vice president of marketing, Frito-Lay North America. "From 'Do Us A Flavor' to 'Flavor Swap,' we have a history of engaging with our fans and providing new flavor choices. We will always continue to push flavor boundaries and keep asking our consumers for input."

Lay's "Flavor Swap" campaign asked Americans to unleash the power of their palates and allow their voices – and their taste buds – to be heard. From Feb. 21 through March 8, consumers were invited to visit FlavorSwap.com to vote for their favorite flavor in each of the four "Flavor Swap" matchups.

 

 

 

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NYT: Chobani boss gives 10% of company to employees

BY Gina Acosta

Hamdi Ulukaya, the Turkish immigrant who founded the Chobani yogurt company in 2005, told workers Tuesday that he would be giving them shares worth up to 10% of the company when it goes public or is sold, the New York Times reported. (The New York Times)

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