PHARMACY

Enhancing front end, clinical work

BY Michael Johnsen

In the past year, AmerisourceBergen has introduced a number of initiatives to help their Good Neighbor Pharmacy franchisees not only build out the clinical aspects of their business, but also develop the front ends of the pharmacy business and better connect to the patient.

(Click here to view the full report.)

“Access to patient care is extremely important,” David Neu, EVP retail strategy at AmerisourceBergen and president of Good Neighbor Pharmacy, told Drug Store News. “We do a lot to make sure that we help the pharmacist with some of their clinical needs,” he said. “We’re trying to find the balance between the training that we do on the clinical side … and what we are trying to do on the front end by giving them support from the supplier community,” Neu added.

To help improve front-end performance, Good Neighbor Pharmacy introduced its Pharmacy Transformation Services program, in which they remake a pharmacy’s front end to better meet the demands of today’s business. “This has really taken off,” Neu said, pointing to the overall 2070 lift in front-end sales across the stores that had been transformed. Other benchmarks of success include a 2.7% lift in gross margin and an overall 870 increase in prescription volume.

Supplementing that program is another true differentiator for GNP — the company’s 20 business coaches deployed across the nation. “They really just look at the overall financial health and ways to improve it,” Neu said.

To help support pharmacists’ clinical work, AmerisoureBergen recently introduced its GNP University, which so far features 11 interactive training modules. More than 25% of GNP University users are enrolled in a course bundle regarding compliance, Neu noted, offering them a one-stop-shop for the most prevalent compliance issues they face.

To better connect GNP pharmacies to patients, AmerisourceBergen boosted its social media offering with a newly refaced GNP Facebook and GNP website, and a new GNP app. “We see this as a platform for growth,” Neu said.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

POLLS

Which area of the industry do you think Amazon’s entry would shake up the most?
PHARMACY

Riding momentum, customer loyalty

BY Jim Frederick

The supermarket industry’s biggest engine appears to be firing on nearly all cylinders.

(Click here to view the full report.)

Kroger has become one of the nation’s leading operators of in-store clinics. “Due to years of strong growth, The Little Clinic expansion is becoming more aggressive,” Kroger reported last year, “with 55 clinic openings … [in] 2014, including expansion into two new divisions [Central and Mid-Atlantic].” That aggressive strategy boosted The Little Clinic network to 165 units in eight states, including Colorado, Arizona, Ohio, Indiana, Virginia and Georgia.

Kroger’s pharmacies also continue to reach customers with new preventive health-and-wellness services. “Everyday pharmacy services include vaccinations, medication therapy management and a variety of health screenings,” the company reported. “Many locations offer more intensive education and management programs, such as diabetes and heart-healthy coaching, diabetes self-management education, fitness, nutrition and weight management, and smoking cessation. Kroger also is utilizing innovative methods to improve medication adherence, reduce hospital readmissions and lower total healthcare costs.”

“Collaboration has been a key to our success,” said Kroger clinical coordinator Jim Kirby. “Partnering with organizations like the APhA Foundation, health systems and universities has enabled us to develop and test unique interventions. These programs are using a team-based approach to provide patient-centered care and improve health outcomes.”

Key to Kroger’s overall success has been its ability to tailor its customer loyalty and health-and-wellness programs to local markets and regional preferences. “We continue to differentiate ourselves through customer insights gained by analyzing customer shopping habits and behavior,” Kroger reported. “Years of experience in data analytics have made us exponentially better at personalization and individualized rewards.”

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

POLLS

Which area of the industry do you think Amazon’s entry would shake up the most?
PHARMACY

Growing an independent network

BY Jim Frederick

Measured by sheer number of stores in its service network, geographic reach and market penetration, Cardinal Health wields enormous clout as an independent pharmacy provider. The healthcare giant now distributes pharmaceuticals and provides marketing and support services to more than 8,400 independent pharmacies.

(Click here to view the full report.)

“We’ve continued to grow our position with independent pharmacies and other pharmacy channels over the year,” Cardinal noted. “Our portfolio of solutions for these customers has never been more comprehensive, and the response of retailers has never been more enthusiastic. Our focus remains to help these critical members of the healthcare system improve patient care, broaden their products and services, and increase the efficiency and profitability of their businesses.”

One newer addition to that portfolio is a turnkey medication therapy management solution to help retail pharmacies boost patients’ prescription adherence rates and outcomes. “Our goal is to make it as easy and time efficient as possible for pharmacies to deliver the MTM services that address these important patient needs,” said Brad Tice, Cardinal’s MTM solution product leader.

Through the program, MTM-certified pharmacists from Cardinal act as an extension of a participating pharmacy’s team, working directly with patients on a comprehensive medication review and sharing the results with the pharmacy. Both patient and pharmacy are given a “medication action plan” that highlights recommended changes in therapy, adherence issues that need to be addressed through clinical intervention, suggestions for medications the patient should consider taking or stop taking and opportunities for generic substitutions, according to Cardinal.

Cardinal reported that “the more than 180 retail pharmacies that … participated in the company’s pilot MTM program have delivered nearly four times as many comprehensive medication reviews as the industry average.”

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

POLLS

Which area of the industry do you think Amazon’s entry would shake up the most?