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Energy drinks maintain momentum

BY Barbara White-Sax

NEW YORK — Energy drinks are still showing strong growth. A recent report from Beverage Marketing Corp. found that “energy drinks handily outperformed the overall beverage market,” although the segment remains a small component of the category.

Red Bull, the category leader with a nearly 45% dollar share, had a nearly 11% dollar sales increase for the 12 weeks ended June 12, according to SymphonyIRI data. Competitor Monster, which holds a 20% dollar share, has momentum. The brand had a dollar share increase of nearly 20% and picked up one-and-a-half dollar share points for the same period.

Red Bull management has set a goal to increase its market share by 10% this year.

 

The article above is part of the DSN Category Review Series. For the complete Energy Drinks Sell-Through Report, including extensive charts, data and more analysis, click here.

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Guinness brings Black Lager to market next month

BY Allison Cerra

NORWALK, Conn. — Guinness is launching its latest brewed creation nationwide next month.

Guinness Black Lager pairs together the taste of lager with the flavor of Guinness and touts 4.5% alcohol by volume in each 11.2-oz bottle, the company said. The launch will be supported with television, radio and online advertising.

"The U.S. beer market is evolving and we believe this is the right time to introduce a lager to meet consumers’ needs," Guinness brand director Doug Campbell said. "Guinness Black Lager will appeal to a range of drinkers; those who want a refreshing tasting beer with real character, and our loyal Guinness consumers, who want a variety of unique experiences from Guinness and a refreshing taste profile for certain occasions."

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New execs named at Molson Coors

BY DSN STAFF

DENVER and MONTREAL — Molson Coors has expanded its leadership team, the brewing company announced Wednesday.

Molson Coors said that Torsten Kuenzlen, formerly president director of Coca-Cola’s Indonesia region, has joined as Molson Coors International’s new chief marketing officer. Celso White, former VP and general manager, Americas concentrate operations at PepsiCo, has joined as Molson Coors’ new chief supply chain officer. In addition, Lee Reichert, formerly a partner with Lathrop & Gage LLP, has joined Molson Coors as general counsel. All of the executives will be based in Denver, Colo.

During his 17 years with Coca-Cola, Kuenzlen led commercial and marketing operations across the globe, including Europe, Latin America and Asia, and was part of a management team tasked with transforming their business across Africa. He received a master’s degree in International Business Management from Rheinland Pfalz University in Germany, and served as an officer of the German Air Force.

White joins Molson Coors with more than 25 years in consumer products. His initial assignments were in engineering first with Silgan White Cap, then with M&M/Mars and Campbell Soup. More recently, White had accountabilities in general supply chain management with PepsiCo where he held the position of VP and general manager, Americas concentrate operations. This included leading all aspects of the supply chain throughout the Americas (Canada to Southern Cone) and the Asia Pacific region.

Reichert has been recognized as a leading M&A attorney for a number of years by both the Chambers USA Guide to leading Business Attorneys and in the Best Lawyers in America. Reichert also has extensive experience in the global brewing industry having served as outside counsel to Molson Coors on a range of issues for nearly a decade. He earned his J.D. magna cum laude at the University Of Illinois College of Law and graduated cum laude from Colgate University.

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