HEALTH

Energy drinks carrying more natural ingredients

BY Alaric DeArment

LONDON Business Insights on Friday issued a new report finding that more and more energy drink manufacturers are introducing natural ingredients to their drinks range, shifting the energy drink market from a stimulant, instant boost energy drink model to a more sustainable, longer lasting energy lift model.

The energy drinks market continues to offer significant growth opportunity and is expected to grow at a compounded annual growth rate of 4.5 percent in Europe through 2011, which is expected to grow the dollar volume to $5 billion. Within the region, the Italian market will experience the fastest rate of growth at 10 percent, followed by Sweden with 7 percent. .

According to Productscan, of all sports and energy food and drinks launched globally in 2007, 7 percent claimed to be natural and 12 percent claimed to be high in vitamins. These products contain ingredients such as oats and ginseng (a well established energy provider) and more novel superfruits such as acai and goji berries.

By formulating drinks with such ingredients, manufacturers are not only able to make a natural claim; there is also the added benefit of positioning the product as an everyday soft drink, targeted at consumers looking for vitality and wellness benefits, the company stated. Sports drinks in the United States, such as Gatorade, are consumed for general wellbeing and hydration, not just for sporting activities, and manufacturers in Europe have the opportunity to tap into this trend.

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Berkeley Premium Nutraceuticals founder sentenced to prison for money laundering

BY Michael Johnsen

CINCINNATI Steve Warshak, founder of Berkeley Premium Nutraceuticals, which distributed the sexual enhancement supplement Enzyte, was sentenced to 25 years in prison last week and fined an additional $93,000 for fraud and money laundering, according to a report in USA Today.

In addition, U.S. District Judge Arthur Spiegel ordered Warshak and several of his associates to forfeit more than $500 million.

Berkeley Premium Nutraceuticals promoted its product heavily on television in the direct-to-consumer channel.

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DRJ announces sales increased 31 percent for FY 2008

BY Michael Johnsen

ENCINITAS, Calif. DRJ Group Inc., the makers of Stopain topical analgesics, on Thursday announced that sales increased 31 percent overall during its fiscal year 2008 ending June 30.

The most dramatic growth was in the grocery and health food category, which grew by 69 percent.

“We made some great enhancements to Stopain during the past 12 months,” stated Bob Miller, president and chief executive officer of DRJ. “This included adding our new, patented cream formula; improving on-shelf visibility with easy-to-read packaging; and widening the availability of our Stopain product family through increased distribution at some of the country’s major retailers and on our brand’s web site.”

Earlier this year, Meijer supercenters throughout Michigan, Indiana, Illinois, Ohio and Kentucky began carrying Stopain products. In May, the sale of Stopain Spray and Roll-on began in Wal-Mart locations throughout the United States, the company stated.

The Emerson Group, a national sales organization that represents DRJ Group, reports that Stopain experienced one of the largest sales percentage increases of any of its clients during fiscal year 2008.

Stopain products include the company’s new patented cream formula, as well as spray and roll-on SKUs.

Stopain can be purchased nationally in over 25,000 independent pharmacies and national chain drug stores, including Walgreens, Wal-Mart, CVS and Rite-Aid.

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