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Energizer presents latest innovations at trade show

BY Allison Cerra

BERLIN — Energizer’s latest portable power solutions are making their debut at the IFA Consumer Electronics Global Trade Show in Berlin this week.

The brand’s power-on-the-go lineup includes:

  • The Energizer portable charger product line’s new design, which includes both black and white color choices on all the universal chargers, including the compact XP1000 and XP2000 that provide emergency power for smartphones, MP3 players and more. The new design and color options also are available for XP4000, the new XP4003, XP8000 and XP18000 but with upgraded technology to handle 5 volt, 2 amp requirements for accommodating tablets, and still power game devices, laptops, netbooks and more;

  • The Energizer SP1001 solar charger, which combines hybrid power (solar or AC) and an integrated carabiner clip for a single, on-the-go solution for cell phones, smartphones and MP3 players that can be taken and used anywhere;

  • Energizer AP750, a follow-up to the popular AP650, which adds extra talk time for just about any micro-USB smartphone. The compact size and slim shape makes this back-up battery easy to carry in a pocket or on a key ring and a convenient way to get additional talk time in a power pinch;

  • The Energizer AP1201 for the iPhone 4, the first silicone rubber case with built-in rechargeable battery, which offers nearly twice the power for iPhone 4 users. The one-piece, protective case provides power and style, while extending the talk time of the iPhone 4 (up to 9.8 hours on a 2G network or 4.8 hours on 3G network), tune time (up to 28 hours), Internet time (up to 7 hours) and standby time (up to 210 hours); and

  • The Energizer XP2000K and XP1000K travel kits offer all-in-one portable power for the home, car and all points in between. They each include a XP2000 or XP1000 power pack, four tips to fit popular handheld devices and AC/DC adapters, all form-fitted into a tough, weather-resistant case.

The products reflect consumers’ "growing enthusiasm" for items that power popular high-tech devices, as well as continued interest in eco-inspired power, Energizer VP marketing Michelle Atkinson said.

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Pfizer moves to acquire majority stake in Icagen

BY Alaric DeArment

NEW YORK — Pfizer has completed its initial cash tender offer for all the shares of drug maker Icagen that it doesn’t already own, Pfizer said Tuesday.

Pfizer, which already owns an 11% stake in Icagen, announced Thursday that it would acquire a majority stake in the company. As of Friday, when the initial tender offer period expired, about 4.6 million shares of Icagen had been put up for sale; combined with Pfizer’s existing stake, this represents about 64% of the North Carolina-based maker of drugs for pain, epilepsy and inflammation.

Pfizer is offering Icagen shareholders $6 per share and said the new offering period would expire next Monday, at which point any shares put up for sale will be accepted for payment immediately.

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Bare Escentuals to launch first-ever global platform, creates BareMinerals Ready Eyeshadow for fall

BY Antoinette Alexander

SAN FRANCISCO — Bare Escentuals is launching in September its first-ever global creative platform and marketing campaign, “Be a Force of Beauty,” aimed at amplifying the core belief that beauty can change the world, both by inspiring positivity and activating women to put beauty into action.

“Celebrating women isn’t new for us; it’s who we are and what we do. It’s always been more than a philosophy; it’s really our DNA,” explained Leslie Blodgett, executive chairman of Bare Escentuals. “We have a responsibility to not just tell a singular story of beauty, but [also] share in the collective spirit of women around the globe.”

The new global platform is a natural extension to the brand, which pays tribute to the millions of women who have established Bare Escentuals as the original community brand, is as much about peer-to-peer community as it is about beauty products. “Be a Force of Beauty” is the next evolution of the brand’s commitment to engage women in real, open and honest dialogue and will serve as a call to action to further ignite the conversation around beauty, the company stated.

The first iteration of “Be a Force of Beauty” will kick off in North America in early September and will roll out to international markets in spring 2012, when each campaign will evolve from region to region. Supported by integrated marketing efforts, the campaign creative will feature five women, each personifying a “force of beauty.”

The global campaign will be supported by TV, print, digital and social marketing efforts throughout the Americas, Europe and Asia.

The empowering message behind "Be a Force of Beauty" augments the less-is-more approach of Bare Escentuals’ BareMinerals product line. Bare Escentuals has now expanded its portfolio with the new BareMinerals Ready Eyeshadow, a new innovative concept in solid mineral technology for fall 2011. Created through a unique cold-pressed method, the formula combines a proprietary SeaNutritive Mineral Complex with antioxidants, cold-pressed borage oil, caffeine and cucumber to deliver anti-aging benefits, including depuffing and antioxidant protection for a softer, smoother, revitalized eye area.

BareMinerals Ready Eyeshadow will first appear in the “Be a Force of Beauty” campaign this October to mark its official launch in North America, followed by a global rollout in spring/summer 2012.

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