BEAUTY CARE

Energizer clears antitrust hurdle for American Safety Razor

BY Antoinette Alexander

ST. LOUIS Energizer Holdings has obtained U.S. antitrust clearance for the acquisition of American Safety Razor.

The waiting period for the antitrust review under the Hart-Scott-Rodino Antitrust Improvements Act of 1976 has expired. Clearance from regulatory authorities in Germany and Taiwan now must be satisfied before closing.

Energizer stated that it will continue to seek clearance from those authorities in advance of the Nov. 23 deadline in the Asset Purchase Agreement between Energizer and ASR.

As previously reported by Drug Store News, Energizer announced in early October that it was the winning bidder for ASR in bankruptcy court proceedings. Energizer has signed an agreement with ASR to purchase substantially all of ASR’s assets for $301 million in cash and the assumption of certain liabilities.

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EvoraPlus gains distribution at Winn-Dixie

BY Antoinette Alexander

TAMPA, Fla. — Biopharmaceutical company Oragenics has expanded retail distribution of its oral care probiotic EvoraPlus through an agreement with Winn-Dixie Stores. EvoraPlus will be sold in select Winn-Dixie locations, beginning in January 2011.

 

ProBiora3, the active ingredient in Oragenics’ probiotic products, is designed to naturally support gum and tooth health while freshening breath and whitening teeth. Oragenics’ chief scientific officer, Jeffrey Hillman, developed ProBiora3 technology during more than 25 years of research, which began at the Harvard-affiliated Forsyth Institute in Boston and continued at the University of Florida. This technology only recently has become available to the general public.

 

ProBiora3 contains three strains of beneficial bacteria that promise to help maintain a healthy microbial balance in the mouth. It is 100% natural and is made in the United States in an FDA-registered and GMP-certified facility, the company stated.

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Kiss My Face looks to grow brand

BY Antoinette Alexander

GARDINER, N.Y. — Kiss My Face, a maker of natural personal care products, has partnered with industry vets Lisa Yarnell and Ron Gordon, and financial partner Caltius Equity Partners, in an effort to fuel the growth of the brand throughout various market channels, including mass merchants, specialty shops and natural retailers across the United States and internationally.

"National independent market research showed Kiss My Face to have the third-highest brand awareness among all women inclined to try a natural product, and the second-highest unaided recognition among women aged 24 years or younger shopping in natural and conventional retailers," stated Yarnell, who will serve as CEO.

According to the company, an important area of focus for the new partnership will include building on the recent launch of Kiss My Face’s Peace soap — a multipurpose, pure, 100% natural castile soap — and its partnership with Seeds of Peace, an organization that aims to develop relationships and leadership skills among young people from regions of conflict. Kiss My Face will continue to support Seeds of Peace by donating 10% of all profits from Peace soap to the organization.

Peace Soap will be available in the next quarter at such retailers as Whole Foods, Target, Fred Meyer, Publix, Loblaw and Wegmans.

New investment partner Yarnell will join founders Bob MacLeod and Steve Byckiewicz to help grow the company, as well as the natural body care category. Yarnell comes to Kiss My Face with experience at such consumer packaged goods companies as Jane & Co., Coty Inc., Colgate-Palmolive and L’Oreal.

Gordon has joined the company’s board of directors. He is the retired chairman and CEO of Beiersdorf North America, past president and COO of Nice-Pak Products and, prior to that, Gordon was the president of Goody Products Inc.

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