Energems fills need for health-conscious energy supplement
DEERFIELD BEACH, Fla. — Consumer behavior is widely shifting in a more health-conscious direction, so Energems is making its debut in the healthier energy bites space with a product featuring "cleaner" ingredients like vitamins B and D plus caffeine, along with no artificial colors, flavors or preservatives. Three gems contain 133 mg of caffeine, or a large cup of coffee. Plus, the product is made with real dark chocolate and includes flavors dark chocolate, mint dark chocolate and berry flavored dark chocolate.
”We are creating a completely new category within our space, so we first wanted to validate proof of concept,” Energems general manager Kristopher Trust said. “Through thorough rounds of qualitative and quantitative testing, we found that introducing the healthier, cleaner and delicious energy source our target demands was going to be imperative.”
The research, including in-home usage studies, package design research and volumetric modeling, showed the product would deliver on those consumer demands. In fact, the product delighted users so much that nearly three in four people said they would be interested in purchasing Energems again and that Energems fit their lifestyle. Additionally, 85% of Energems' projected volume is incremental to the energy category because of the profile of the product and consumer.
Additional aspects that performed exceedingly well throughout research and testing included Energems' smooth energy, portability, flavor and size of the gems.
Energems are currently available at all Walgreens stores and Meijer stores, as well as online at LuckyVitamin.com. By end of November, Energems will be available on Amazon.com. Additional distribution nationwide is underway.