HEALTH

Energems fills need for health-conscious energy supplement

BY Michael Johnsen

DEERFIELD BEACH, Fla. — Consumer behavior is widely shifting in a more health-conscious direction, so Energems is making its debut in the healthier energy bites space with a product featuring "cleaner" ingredients like vitamins B and D plus caffeine, along with no artificial colors, flavors or preservatives. Three gems contain 133 mg of caffeine, or a large cup of coffee. Plus, the product is made with real dark chocolate and includes flavors dark chocolate, mint dark chocolate and berry flavored dark chocolate.

”We are creating a completely new category within our space, so we first wanted to validate proof of concept,” Energems general manager Kristopher Trust said. “Through thorough rounds of qualitative and quantitative testing, we found that introducing the healthier, cleaner and delicious energy source our target demands was going to be imperative.”
 
The research, including in-home usage studies, package design research and volumetric modeling, showed the product would deliver on those consumer demands. In fact, the product delighted users so much that nearly three in four people said they would be interested in purchasing Energems again and that Energems fit their lifestyle. Additionally, 85% of Energems' projected volume is incremental to the energy category because of the profile of the product and consumer.
 
Additional aspects that performed exceedingly well throughout research and testing included Energems' smooth energy, portability, flavor and size of the gems.
 
Energems are currently available at all Walgreens stores and Meijer stores, as well as online at LuckyVitamin.com. By end of November, Energems will be available on Amazon.com. Additional distribution nationwide is underway.
 

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HEALTH

Nature’s Truth issues ‘Honestly Good Challenge’

BY Michael Johnsen

RONKONKAMA, N.Y. – Nature's Truth on Monday announced the launch of its “Honestly Good Challenge,” a guarantee of a full refund if the consumer doesn't see a difference within 30 days of using a Nature's Truth product. 
 
“We are confident that our consumers will feel the difference in our line of vitamins and essential oils," stated Kimberly Vigliante, SVP sales and marketing for Nature's Truth. "By offering them the opportunity to try our products with the promise of a full refund if they are unsatisfied, we are taking our commitment to our customers one step further.” 
 
“Nature’s Truth is a new brand with products that bring the consumer distinct advantages, most of which make a difference you can really feel," commented Nicole Larrauri, president of marketing agency EGC Group. "By challenging people to try Nature’s Truth for 30 days to feel the difference or their money back, we are able to spark trial while enabling new customers to truly enjoy the benefits of what Nature’s Truth signature products have to offer."
 
Customers can sign up online to take the challenge, as well as receive money-saving coupons and enter for a chance to win a personalized vitamin and supplements basket.
 
 
 
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GOJO serves as corporate champion for International Infection Prevention Week

BY Michael Johnsen

AKRON, Ohio – GOJO announced Monday the company will serve as a corporate champion for International Infection Prevention Week, which occurs globally Oct. 18-24, and is hosted by the Association for Professionals in Infection Control and Epidemiology.
 
IIPW is an annual awareness campaign to stimulate interest in and highlight the importance of infection prevention. This year's theme is promoting engagement between patients, visitors and healthcare professionals around infection prevention.
 
APIC is encouraging consumers and healthcare professionals to take a pledge to commit to actions that will help prevent infections. In addition to the pledge and materials, APIC has created numerous items for easy sharing – using hashtag #IIPW – including e-cards, memes and light-hearted polls and quizzes. 
 
"This year, IIPW is focusing on a topic that we often discuss with our customers – how everyone plays a role in infection prevention," stated David Mackay, VP sales and marketing, healthcare, GOJO. "Healthcare workers, patients and visitors all have an impact on a healthcare facility's infection control program. By making their commitment to infection prevention and hand hygiene visible – through signage, education and by demonstrating good hand hygiene practices – healthcare facilities and their staff are inviting everyone to participate in the fight against infections, and, in turn, create a safer environment for all."
 
In order to raise further awareness for the importance of hand hygiene, GOJO is supplying more than 14,000 bottles of Purell Advanced Hand Sanitizer as well as hand hygiene materials to nearly 100 facilities and is providing complimentary hand hygiene infection prevention webinars, whitepapers and educational tools on its website at healthcare.gojo.com/education
 
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