Emma Roberts signs on as Neutrogena brand ambassador
LOS ANGELES Neutrogena, a subsidiary of Johnson & Johnson, has signed actress Emma Roberts as its newest brand ambassador.
As a new face and voice of Neutrogena, she joins a list of beauty icons that includes Diane Lane, Jennifer Garner, Vanessa Hudgens, Hayden Panettiere, Gabrielle Union, Susie Castillo, Malin Ackerman and Natascha McElhone.
Roberts became a household name upon starring in the Nickelodeon television series “Unfabulous,” which was one of the highest rated tween shows on television. Her film career has included roles in the domestic and international box office successes “Aquamarine,” “Nancy Drew,” “Wild Child,” and in theaters now, “Hotel for Dogs.”
J&J to rollout new facial cleansing products
NEW YORK Clean & Clear, a Johnson & Johnson Consumer Cos. brand, is rolling out for 2009 new facial cleansing products.
To remove eye makeup, there’s the new Soothing Eye Makeup Remover formulated to gently dissolve long-wear eye makeup and waterproof mascara without over-drying the eye area. The oil-free makeup is infused with a combination of cucumber extracts and aloe vera to soothe skin.
There’s also the new Clean & Clear Makeup Dissolving Facial Cleansing Wipes, which are ultra-soft, pre-moistened cloths that gently dissolve makeup for clean, makeup-free skin in one easy step.
For those beauty shoppers who prefer a foaming cleanser there’s the new Clean & Clear Makeup Dissolving Foaming Cleanser. This daily cleanser has a rich lathering foam that promises to gently lift away dirt, oil and even waterproof mascara without leaving behind an oily residue.
These new products will be available at retail beginning in March and have a retail price of $5.99 each.
Church & Dwight unveils new Arm & Hammer toothpaste
NEW YORK Church & Dwight is launching for 2009 its new Arm & Hammer Advance White Brilliant Sparkle Gel toothpaste.
The formula contains dental baking soda to gently polish enamel for whiter teeth, loosen plaque for easier and more complete cleaning and neutralize acids from foods and food debris. According to the company, Advance White Brilliant Sparkle Gel is clinically proven to remove 88% more plaque.
The product, which will be available in March, retails for about $3.59 for one 4.3 ounce tube and $4.49 for a 6 ounce tube.