BEAUTY CARE

Emerson Group builds for the future with executive moves

BY Michael Johnsen

WAYNE, Pa. — The Emerson Group on Thursday welcomed Roger Gravitte, who managed Novartis' over-the-counter portfolio of products, and Bob Nordman, who served as Bayer Consumer Healthcare's director of sales for the Target team, to the company. In addition, long-time Emerson veterans Marilynn Martin and Rick Wellinger were promoted to new roles within the company. 
 
Gravitte will join The Emerson Group on June 1 as COO reporting to Scott Emerson, corporate president, chairman and CEO for Emerson. Gravitte will lead the company's marketing, logistics and Consulting capabilities, working in Emerson's corporate offices in Philadelphia, Emerson announced in an email to clients on Wednesday.

"Roger brings 30 years of leadership and industry experience," Emerson wrote. "He is currently operating unit head/general manager of Novartis Consumer Health in the United Kingdom and Ireland. Prior to this role, he was head of sales for Novartis OTC, Americas. In 2011, as general manager of Genomma Lab, US, he helped build them into the $100 million U.S. operation they are today. He started his CPG career in 1985 with Wyeth Consumer Healthcare after graduating from the University of Tennessee," he noted. "We are privileged to have Roger, his wife Barbara, and sons, Ross and Kyle, join the Emerson family."

 
Nordman will join the Emerson Group effective April 1. With 38 years of CPG experience, Nordman has been named Emerson Group's Target team leader with primary sales responsiblity in OTC and nutrition. Nordman lives in Minneapolis with his wife Polly and holds a BS degree from the University of Iowa.
 
Martin, Emerson senior partner, joined the Emerson Group in 1998 as a partner and managed the company's Western U.S. sales. "As part of our plan for the future, Marilynn will develop and head/lead our new Special Markets and Natural Channel expansion and cross over brands from mass," Emerson announced. Her responsibility will include the natural channel, consumable initiatives and multi-cultural/alternative segment brands. She will continue to work on specialty and pioneering businesses at Target outside of Emerson's national categories and segments and will report directly to Emerson. 
 
Wellinger began his career with the Emerson Group in 1997 as Central U.S. Manager. "Over the past 15 years he has built and lead our team at Walgreens," Emerson said. "In 2008, Rick became president of The Emerson Group. His leadership and passion for our business has been instrumental in growing our company to almost $2 billion in sales," Emerson added. In addition to his current responsibilities as president, Wellinger will become chairman of the Emerson Group executive committee, and along with this role, he will Chair Emerson's most valued partner board.
 
"I am very excited to announce the above additions," Emerson concluded. "There will be more to come in the future. We are on our path of growth and development to better our people’s careers and assist our clients and their brands."
 
 

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BEAUTY CARE

Australian tooth whitening brand hits the U.S.

BY Antoinette Alexander

NEW YORK — White Glo, a leading tooth whitening brand in Australia, has now debuted in the United States.

The White Glo line is comprised of three toothpastes to address different lifestyle factors that can cause staining and discoloration. All of the products are peroxide-free and use micro-polishing particles — a proprietary, low-abrasion blend of natural ingredients, such as calcium carbonate, silica and titanium dioxide — to lift stains, in tandem with the X-Action Whitening Toothbrush included free in each pack. The anti-stain brush has extra-condensed bristles and a suction cup handle for hygienic upright storage between uses.  As a bonus, each carton also contains a pocket-sized pack of dental flosser picks, creating a total at-home oral care system for $5.99 per pack.

The White Glo products include White Glo Professional Choice Extra Strength Whitening Toothpaste, White Glo Coffee & Tea Drinkers Formula, White Glo Smokers Formula and White Glo 2-in-1 with Mouthwash. There’s also the White Glo Express Whitening System that features a mouth tray and gel system for $19.99.
 

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Pond’s aims to reach new generation of women with new spokesperson

BY Antoinette Alexander

Englewood Cliffs, N.J. — Unilever’s Pond’s has selected actress Jordana Brewster to be the new face of the skin care brand to help introduce its Rejuveness Anti-Wrinkle Cream to a whole new generation of women.

“My mom, who has beautiful skin, shared that she’s been using Pond’s Rejuveness Anti-Wrinkle Cream for years. I decided to try it for two weeks and could not believe the visible difference it made,” stated Brewster. “I love how this cream is made with alpha-hydroxy acids, collagen and vitamin E — it’s very nourishing to my skin. My overall complexion, including the delicate skin around my eyes, has never looked so smooth, youthful and glowing.”

Now Brewster is encouraging all women to try her beauty secret by taking the Pond’s Rejuveness Two-Week Anti-Wrinkle Challenge and seeing the difference for themselves.

Shoppers can visit PONDS.com or PONDSEspanol.com for a downloadable coupon (starting March 30, while supplies last) to take the Pond’s Rejuveness Two-Week Anti-Wrinkle Challenge.

For a select time in stores, Pond’s Rejuveness Anti-Wrinkle Cream will come with free “before and after” tester strips. Beauty aficionados can join in the conversation by using the hashtag #SeeForYourself and engage with Pond’s on Facebook, Twitter, Pinterest and Instagram.

The newly repackaged line can now be found at mass retailers and drug stores across the country.

Each of the four products in the collection is designed to address a specific cosmetic skin care need — from fine lines and wrinkles to dark spots and dryness.

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