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Emerson Group announces two new hires

BY Allison Cerra

WAYNE, Pa. A consumer products equity organization has added two employees to its staff.

Emerson Group announced Monday the addition of Rob Hurd and Kevin Rasmussen to the company effective Oct. 12.

Hurd’s responsibilities will include Walmart and Kmart customer management, as well as contributing to the strategic areas of category management and client business development. He comes to Emerson from Dentek Oral Care where he was sales director (West), responsible for all account   management efforts for the Dentek brand. Rob also spent 10 years at Bayer Consumer Care where he most recently led the Walmart category management team responsible for all efforts in support of Bayer brands and the cough/cold advisor position. Prior to Bayer, Hurd worked for Revlon and P&G in various field sales roles.

Meanwhile, Rasmussen’s responsibilities with the Emerson Group will include managing Shopko, Hy-Vee,  Roundy’s and several other Midwest regional food and drug retailers. Kevin comes to the Emerson Group from Target Corp. where he was most recently positioned on the financial side of Target’s operations. He has also extensive experience in pharmacy/OTC as a merchandise specialist.

“We’re very pleased about having Rob and Kevin on the Emerson team. Their contributions will only improve the quality and depth of the service we offer our business partners as well as enhance our presence within our retailers,” said Rick Wellinger, president of the Emerson Group.

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A&P teams up with ESI Medical to implement flu shot program

BY Antoinette Alexander

MONTVALE, N.J. A&P’s family of supermarkets is gearing up for the cold and flu season with a new flu vaccine program that enables shoppers to obtain free and discounted seasonal and H1N1 (when available) flu vaccinations.

A&P has teamed up with ESI Medical for the implementation of a serious of multi-state flu vaccination clinics that will run now through Dec. 23. In total, A&P will host more than 600 flu vaccination clinics, offering seasonal and H1N1 (when available) flu vaccinations in 250 stores throughout six states. Clinic locations can be found at www.getmyflushot.com.

In addition, the retailer has announced a “buy one get one free” flu shot offer. Through this new campaign, customers who use their Club Card through Oct. 29 and spend $100 on health and beauty care products (excluding baby items) will receive a Wellness Reward Certificate good for one free flu vaccination upon the purchase of accompanying flu shot at $30. Any A&P shopper receiving a flu shot at an in-store clinic will receive a coupon book with savings on hundreds of cough, cold/flu, grocery, non-foods and health items.

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CRN launches collaborative program to educate consumers on dietary supplements

BY DSN STAFF

NEW YORK The most significant piece of news to come out of this (outside of the fact that CRN’s popular “Life…supplemented” campaign will continue) is the proposed survey of registered dieticians, nurse practitioners and pharmacists. Because while prior surveys of doctors and registered nurses that teased out exactly how many of those healthcare practitioners supplement themselves, and recommend that they’re patients do so as well, is important, more important will be measuring the response from this survey.

 

And that’s because this survey will actually measure the attitudes of those healthcare practitioners consumers see more often — the readily accessible pharmacist, nurse practitioner and, in those pharmacies that are actually fielding comprehensive programs (around diabetes, for example), registered nutritionists.

 

 

Drug Store News’ fearless prediction: like the doctors and registered nurses before them, many healthcare practitioners actively pursue healthier lifestyles, and that includes supplementing their diets with appropriate nutrients. And that means this group of practitioners will likewise supplement more often than not, and recommend their patients supplement as well in pursuit of a healthier lifestyle.

 

 

Conclusions drawn from this survey will have greater traction among suppliers and retailers in retail pharmacy, simply because this data will be more actionable. Based on CRN’s pending survey, suppliers and retailers will be better able to partner around comprehensive programs that tap into the expertise and enthusiasm healthcare professionals in the pharmacy setting have and exhibit concerning dietary supplements.

 

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