Emergen C debuts latest line extension to SXSW attendees
Pfizer’s Emergen C brand team was on hand in Austin, Texas this past weekend to help shuttle attendees of the 2018 SXSW Conference around town.
Emergen C’s 15-person self-propelled bike was equipped with phone chargers and refreshing mist fans. And the nearby revitalization station sign-in area also featured personal back massagers to contribute to the larger revitalization experience.
On top of that, the Emergen C team provided participants with a sneak peek into the latest Emergen C SKU to soon reach vitamin shelves. Emergen C is branching into the digestive aid arena with Emergen C Probiotics +, which is expected to launch next month.
The new digestive health support contains 1 billion each of L. Rhamnosus GG and BB-12 probiotic strains. Each packet is guaranteed to deliver 2 billion live active cultures and a boost of 250mg of Vitamin C through the expiration date.
Clorox fortifies VMS offering with Nutranext acquisition
The Clorox Company on Monday acquired dietary supplement manufacturer Nutranext.
WM Partners, a Fort Lauderdale, Fla.-based private equity firm, on Monday announced the sale of its vertically-integrated manufacturer and marketer of dietary and nutritional supplements based in Sunrise, Fla. for $700 million. In calendar year 2017, Nutranext generated sales of about $200 million. About 90% of Nutranext sales are in the U.S.
“Adding Nutranext to our portfolio is consistent with our strategy to accelerate growth through acquisitions of leading brands in fast-growing categories with attractive gross margins amd a focus on health and wellness,” Benno Dorer, Clorox chairman and CEO, said. “We’re looking forward to leveraging our proven capabilities in brand building, including innovation and digital marketing, as well as strong partnerships in retail and ecommerce to accelerate growth of Nutranext brands.”
The Nutranext portfolio of brands include Rainbow Light, the No. 2 vitamin brand in the natural channel according to WM Partners; specialty minerals under the Natural Vitality brand; and supplements for hair, skin and nails under the Neocell brand. The company also markets multivitamins and specialty minerals through its direct-to-consumer business, primarily under the Stop Aging Now brand.
The Nutranext acquisition brings significant scale and breadth to Clorox’s dietary supplement business. It follows the company’s May 2016 acquisition of the RenewLife brand.
The Clorox Company operates out of Oakland, Calif.
CHPA honors Perrigo vet with lifetime achievement award
The Consumer Healthcare Products Association on Tuesday awarded the Ivan D. Combe Lifetime Achievement Award to John Hendrickson.
“While John describes himself as tremendously competitive, he believes it’s equally as important to partner and support others in their journey,” Jeff Needham, CHPA chair and current executive vice president and president, Consumer Healthcare Americas, Perrigo, said. “His business success, industry commitment, community involvement, and spirit of giving back to others makes John an extremely deserving recipient of this year’s Ivan D. Combe Lifetime Achievement Award.”
Hendrickson spent most of his career in the OTC business working for a single company over a span of 29 years. He started as a research and development group leader, and director of engineering at Perrigo and over the years grew to assume more and more responsibilities. Hendrickson ultimately rose to become Perrigo’s president and CEO, until his retirement from the company last month.
During his time at Perrigo, Hendrickson helped grow and diversify the company from $150 million in revenue in 1989, to more than $5 billion domestic and international sales in more than 60 countries.
During his lengthy involvement with CHPA, Hendrickson chaired four different committees including the finance committee, executive committee, personnel committee and eventually served a three-year term as chair of the CHPA board of directors.
“This was particularly notable as it was the first time in CHPA’s long history that a private label manufacturer chaired the association’s board of directors,” said Scott Melville, CHPA president and CEO. “As chair, he created solid unity between branded and private-label OTC manufacturers on divisive issues with warmth, grace and diplomacy.”
Hendrickson actively supports Michigan enterprises, sitting on the boards of local business organizations, including Business Leaders for Michigan and the West Michigan Policy Forum. Hendrickson and his wife Mary are also very involved in their community through their support of several local charitable organizations.
Hendrickson also sits on the board of the Grand Rapids Symphony.
The Ivan D. Combe Lifetime Achievement Award is the highest honor given by the U.S. consumer healthcare industry, bestowed upon outstanding individuals whose actions have created a lasting impact on the people and the affairs of the consumer healthcare industry, and directly improved self-care for U.S. consumers.
The award is named in honor of Ivan D. Combe, an industry leader and visionary who served on CHPA’s board of directors from 1958 until 2000. The award is presented annually to deserving individuals who, through a lifetime commitment to advancing consumer healthcare promote exemplary leadership, character, confidence and integrity; dedicate time to the community through leading health projects or charitable initiatives; and showcase professional excellence, an innovative and collegial spirit and commitment to industry activities and advocacy initiatives.