BEAUTY CARE

Elizabeth Arden head comments on death of Elizabeth Taylor

BY Antoinette Alexander

NEW YORK — Violet-eyed Elizabeth Taylor was a legendary actress who not only made a lasting impression on the big screen with her sultry screen persona but also had a tremendous impact on the fragrance industry with the launch of her first fragrance in 1987.

Taylor died Wednesday of congestive heart failure at Cedars-Sinai Medical Center. She was 79.

Commenting on her death, Elizabeth Arden chairman and CEO, E. Scott Beattie, stated, "It is with deep sadness that we learned of the passing of Elizabeth Taylor, the legendary actress, activist and businesswoman. As her business partner in the fragrance industry, we have held her in the highest esteem and have had tremendous respect for her extraordinary compassion, creativity and business acumen."

"With the launch of her first fragrance in 1987, Elizabeth Taylor’s Passion, she built a fragrance empire and one of the most successful brands in fragrance history," Beattie continued. "White Diamonds remains a best seller almost 20 years after its 1991 introduction, a testimony to her transcendent and enduring appeal. Our best tribute to Elizabeth Taylor will be to continue the legacy of the brands she created and loved so much."

"Her sense of humor, passion for life, never-ending dedication and generosity of spirit will be remembered by all of us. She will be deeply missed," Beattie concluded.

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BEAUTY CARE

Suave asks consumers to take challenge

BY Antoinette Alexander

NEW YORK — Unilever’s Suave brand of hair care products is showcasing its reformulated Suave Professionals line via a "Shameless" star challenge that asks women to put their hair care products to the test.

To launch the challenge, actress Emmy Rossum of Showtime’s "Shameless" Thursday is hosting a live event in New York’s Union Square, where she is asking consumers to take "The Suave Challenge" to see if they can tell the difference between hair styled with new Suave Professionals and hair styled with top salon hair care products.

The brand also is inviting women to put the products to the test themselves by giving away a free full-sized styling product to the first 200,000 visitors to Suave Beauty’s Facebook fan page. In addition, consumers can visit CanYouTell.com to compare new Suave Professionals with a top salon. Prizes will be awarded to anyone who can prove the brand wrong, Suave stated.

The new collection features 34 products, including a dry shampoo, volumizing root boost spray, Touchable Finish hairsprays, and black raspberry and white tea shampoo and conditioner, all with enhanced formulas and fragrances in salon-inspired packaging.

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Crest Pro-Health looks to ‘invigorate’ oral care category

BY Antoinette Alexander

CINCINNATI — Procter & Gamble’s Crest Pro-Health portfolio now includes the new Invigorating Clean toothpaste and mouth rinse.

"We wanted to give our consumers a new way to enjoy our products while providing them with the superior oral care benefits they expect from Crest," stated Robert Gerlach, research fellow for P&G worldwide clinical investigations. "The Invigorating Clean Regimen delivers amazing oral health protection and provides an invigorating signal with a lasting clean-mouth feel that helps to reinforce good behavior."

The new Crest Pro-Health Invigorating Clean multiprotection rinse offers consumers a rinsing experience with new flavor ingredients that provide an invigorating sensation during use and a lasting cool freshness after use, the company stated.

The Crest Pro-Health Clinical Gum Protection Invigorating Clean mint toothpaste includes an advanced formula that provides the company’s highest level of protection against the plaque bacteria that can cause gingivitis. According to P&G, the toothpaste is proven to help reverse gingivitis in four weeks and protects against the areas that dentists check most: cavities, plaque, tartar, sensitivity, stains and bad breath.

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