BEAUTY CARE

Elise Garofalo joins Revlon

BY Antoinette Alexander

NEW YORK Revlon has appointed Elise Garofalo as SVP treasurer and investor relations.

In this role, she will be responsible for Revlon’s global treasury function and all investor relation activities.

She joins Revlon from the Trinsum Group, where she most recently served as CFO.

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Recycling is a beautiful thing

BY DSN STAFF

AZUSA, Calif. — Physicians Formula has beena trailblazer in green beauty innovation, and now it is bringing sustainability to mass makeup with the March launch of its new Bamboo Wear.

The collection is the first-ever bamboo makeup available in the “masstige” market that provides sustainable beauty in sustainable packaging. It features a reusable, refillable compact; Bamboo Silk face powder and bronzer refills; and a Bambuki brush, all sold separately.

Each formula is 90% natural and 100% free of harsh chemicals, parabens, synthetic fragrances, synthetic preservatives and synthetic colors. The products also are oil-free, hypoallergenic and dermatologist-approved. The reusable and refillable compact, designed to eliminate the waste of disposing a traditional plastic compact, is made from sustainable bamboo. Bamboo Silk powder and bronzer refills have a suggested retail price of $9.95 each. The Bamboo compact with mirror and brush is $6.95, and the Bambuki brush is $9.95.

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Q&A: Making a splash – Hollis Brookover, Morningside Products

BY DSN STAFF

Hollis Brookover, founder and CEO of Morningside Products, makers of bath-and-body products under the Originals and Simple Originals brand names, spoke with Drug Store News about the company and the bath-and-body segment at mass. Morningside is a certified women-owned business enterprise headquartered in Boise, Idaho. 

Drug Store News: What made you decide to enter the bath-and-body care business?

Hollis Brookover: I found that there were a large number of entries in the category, but none of the items seemed to address my own personal needs. I wanted products that had healthy ingredients that I could feel good about using every day with great fragrances and packaging that looked good when it was displayed in my home; and yes, I wanted these products at a reasonable price.… So I recognized the niche, and Morningside Products was born to provide safety and quality at a great price.

DrSN: What are the biggest challenges facing the bath-and-body segment at mass?

Brookover: The emergence of the specialty-bath-and-home-retail segment, as well as the explosive growth of day spas, have created additional channel-shifting pressure on the mass market.… This has created a nice opportunity for traditional food, drug and mass to capitalize on by offering higher-quality products, with the convenience of eliminating an additional stop for busy consumers.

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