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Eisai promotes Shaji Procida to finance chief

BY Allison Cerra

WOODCLIFF LAKE, N.J. — The U.S. pharmaceutical subsidiary of Eisai has promoted one of its executives.

Shaji Procida, who previously served as VP finance of Eisai Inc., has been appointed to serve as VP and CFO. In her elevated role, she will have oversight and responsibility for all of Eisai’s financial operations in the United States and also will continue to serve as a member of the company’s executive committee. Procida has worked at the drug maker since 1998.

"Shaji is a consummate professional who has been a key advisor within our organization," Eisai Inc. president and CEO Lonnel Coats said. "Her expertise and business leadership will continue to ensure our company’s financial well-being as well as support our ongoing efforts to achieve our human healthcare mission of helping to improve the lives of patients and their families."


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Consumables/General Merchandise Hot Products

BY Rob Eder

Fresh is driving new trips to drug stores — there is no denying. But, in general, drug stores have been good at creating more reasons to shop their stores. DSN identified a few hot consumables and GM products that are likely to help grow impulse purchases.

Packed with guarana, a 2.2-oz. pouch of Perky Jerky has as much caffeine as two cans of Diet Coke. Traditionally a male-dominated purchase, Perky Jerky skews decidedly female, bringing an incremental buyer to the category. It comes in two flavors, but the low-sodium turkey outsells beef 3-to-2.

The Salty & Sweet line of M&M’s comes in Peanut — almonds, pretzels, shortbread cookies and Peanut M&M’s; Milk Chocolate — peanuts, pretzels, chocolate chip cookies and plain M&M’s; and Dark Chocolate — almonds, pretzels, raisins and Dark Chocolate M&M’s.

Doritos brings the heat with its two new Dinamita flavors: Chile Limon and Nacho Picoso. Smartfood has emerged with a Selects line, including puffed corn, popcorn and popped chips in a variety of flavors.

ShedRain WalkSafe umbrellas use 3M Scotchlite reflective material on every panel to give the user enhanced visibility from every angle. Every year, 71,000 people — one every seven minutes — is hit by a car; 65% of fatalities occur between 6 p.m. and 6 a.m.

 

Slippers with a personality! The plush, adorable Stompeez slippers from IdeaVillage are great for boys and girls. What makes these slippers unique is that they pop up when you walk. For little guys there’s a growling dragon; for her, there’s a unicorn and a perky pink puppy. The dragon is available in a size small, the unicorn in a small and medium, and the puppy in small, medium and large.

Click here for hot products in OTC and Beauty.

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Beauty Hot Products

BY Antoinette Alexander

What’s the buzz in beauty? Walking the NACDS Marketplace show floor, there is definitely more of the same old same old, but DSN beauty expert Antoinette Alexander found several products she thinks will make the cut.

Crystal is targeting guys for the first time with its new Crystal Rock all-natural body spray and deodorant. Yes, there are other body sprays on the market, but what sets Crystal apart is that it combines odor-killing natural mineral salts with 100%-natural fragrances to provide 24-hour protection. It is available in three different fragrances: Onyx Storm, Granite Rain and Cobalt Sky.

Lornamead is aiming to put a lock down on hair color maintenance with its new Finesse Color Lock styling products — a new advanced system to get longer-lasting color as part of a regular home styling routine. The formula contains a patented polymer system with water-resistant, film-forming properties. The polymer sets hair and helps seal in hair color pigments, allowing hair to retain up to 75% more color through repeated shampooing.

Pacific World is providing mass-market beauty mavens with a DIY approach to what they were experiencing in the salon but for a fraction of the cost. Enter Sensatio­Nail. The new SensatioNail Invincible gel polish, which is under the Nailene brand, works with an LED light. It is a collection of at-home gel polish products that provide users with up to two weeks of damage-proof wear.

Natural personal care company Tom’s of Maine has introduced Naturally Dry, which it has positioned as the first antiperspirant stick made entirely from natural ingredients. Naturally Dry is formulated with antimicrobial olive leaf extract and 100%-natural fragrance to offer 24-hour protection.

Parents who are working to establish healthier oral care habits in their children now can enlist the help of Angry Birds. Dr. Fresh has entered a new licensing agreement to serve as the exclusive U.S. manufacturer and marketer of Angry Birds-branded oral care products. The collection includes the FireFly Angry Birds Squirt ’N Brush tooth foam. The format represents a departure from traditional toothpaste — instead of being squeezed onto the brush, it is dispensed directly into the mouth.

OMG! There’s a Justin Bieber concert going on in your bathroom! Sort of. Brush Buddies, which develops products with a mind­set to make brushing fun, is promoting its Justin Bieber singing toothbrush. The toothbrush features two buttons, each of which will play a song from the pop star for two minutes, the dentist-recommended time to brush your teeth.

HYD for Men is bringing innova­tion to men’s grooming with its new Razor Shield, a proprietary formula that coats and protects razor blades to prevent oxidation and calcification to extend the life of any razor blade up to four times. Why is this important? National studies have shown that men, on average, are replacing their razor blades every three to five shaves, the company stated. As a result, many men desire an alternative, more cost-saving shaving solution.

Bellaboo is an all-natural skin care system that aims to harmonize skin. The formula is infused with natural ingredients and is high in vitamins, minerals, antioxidants and essential fatty acids. And, with antibacterial and anti-inflammatory action, it helps keep skin flawless and youthful. This funky and youthful line is sure to appeal to girls with its adorable packaging and such fun names as Sweet Sin Chocolate Face Mask and Berry Nice Face Fix Mask.

Move over shave creams and gels for Somersets shave oil. Already being sold in 18 countries, Somersets shave oil is making its U.S. debut here at Marketplace. The shave oil is available for both men and women, and is made from organic essential oils. The bullet-shaped bottle may be small in size but don’t let that fool you. You only need a few drops per shave, so one bottle offers 90 shaves for men and 60 shaves for women.

Positioned as the next generation in exfoliation, Le Edge is a hygienic personal exfoliating tool that is designed to replace the need for loofahs, chemicals, scrubs and battery-powered skin devices. The tool features a surgical-grade, stainless-steel edge that, when drawn across moistened skin, removes dirt, dead skin cells and debris.

It’s like a surgical mask for your toothbrush — that’s the general thinking behind the IntelliDent Toothbrush Shield. Unlike the plastic toothbrush covers that have long been on the market, this is made of a nonwoven material that wicks moisture away from the toothbrush. It accelerates the drying process and is said to be 99% effective in reducing the risk of bacterial and viral transfer from both airborne and surface microbial contact. Each disposable shield is individually wrapped and can be used for up to seven days.

Click here for hot products in OTC and Consumables/General Merchandise.

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