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Eight O’Clock Coffee: New look, same great taste

BY Allison Cerra

MONTVALE, N.J. After more than 150 years of being on the market, one iconic coffee brand is getting a makeover.

Eight O’Clock Coffee will debut a new look this month, containing the same great-tasting coffee it has brought to the nation for nearly two centuries. The brand’s logo has been refreshed but the bags will retain the same color coding for its varieties.

 

"We may be 151 years old, but we don’t have to look it," said Alisa Jacoby, senior brand manager at Eight O’Clock Coffee. "The new packaging unifies our brand family in a contemporary, more appetite-appealing fashion while maintaining key equities appreciated by our current consumers."

 

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Jane Krakowski joins Trop50’s new campaign

BY Allison Cerra

CHICAGO Tropicana Trop50 has tapped two-time Emmy nominee and Tony Award-winner Jane Krakowski for its newest campaign.

In the "Girlfriends" campaign, Krakowski and a trio of girlfriends dish about life, love and looking good, Tropicana said. Developed as a series of vignettes, the campaign debuted this week with a spot called "Gooder." In the spot, Krakowski mistakes her friends’ praise for Trop50’s sleek, new, curved bottle for compliments on her own figure. In the end, she still manages to secure kudos from her girlfriends. A twist of reality also is used as Krakowski’s real-life friend, television writer Kay Cannon, is featured as one of the girlfriends. To see the ad, visit Trop50.com.

"We know that the Trop50 consumer is highly connected to her girlfriends, and they support each other in so many ways," said Memo Maquivar, Tropicana VP marketing. "They help each other look and feel good, which is what Trop50 also aims to do. It can help women manage their weight goals by offering less sugar and calories without sacrificing great taste."

Trop50, which was launched last year, is a naturally sweetened orange juice with 50 calories, a full day’s supplement of vitamin C, and is a good source of potassium.

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New Budweiser campaign targets under-30 crowd

BY Allison Cerra

NEW YORK Anheuser-Busch reportedly is revitalizing its Budweiser brand by offering free beer with a "Budweiser National Happy Hour" on Sept. 29.

Targeting trendy bars and eateries, the brewer will offer free 6-oz. to 12-oz. samples for those ages 21 years and older. The event is part of Anheuser-Busch’s new campaign, "Grab Some Buds." Its goal is to increase brand loyalty for Budweiser, which has ignored the under-30 demographic that it should be targeting, according to published reports.

Budweiser made its debut in 1876.

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