BEAUTY CARE

EIF Revlon Run/Walk event to be held next month

BY Antoinette Alexander

LOS ANGELES — The 14th annual EIF Revlon Run/Walk for Women in New York is just around the corner, and once again Nate Berkus, host of "The Nate Berkus Show"; Jimmy Fallon, host of "Late Night with Jimmy Fallon"; and Dr. Oz, host of "The Dr. Oz Show," will host the April 30 event, according to beauty company Revlon, the Entertainment Industry Foundation and Lilly Tartikoff, co-founder of the event and co-founder of the Revlon/UCLA Women’s Cancer Research program.

Four-time Grammy nominee Keyshia Cole will present a special performance.

The following week, Academy Award winner and Revlon global brand ambassador Halle Berry and Alyson Hannigan, star of "How I Met Your Mother," will co-host the Los Angeles Run/Walk on May 7. "American Idol" finalist and recording artist, Kimberely Locke, will sing the national anthem.

The run/walk starts in Times Square and finishes in Central Park, attracting more than 20,000 participants. The EIF Revlon Run/Walk event is one of the nation’s largest single-day fundraisers to support women’s cancer research, counseling and outreach programs in New York and Los Angeles.

The 18th annual Los Angeles race takes place at the Los Angeles Memorial Coliseum at Exposition Park and attracts more than 40,000 participants each year.

The EIF Revlon Run/Walk for Women was launched in 1994 through the combined efforts of Tartikoff, Revlon chairman Ronald Perelman and EIF. Since its inception, more than $60 million in grants has been made from the combined events of New York and Los Angeles.

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Goody relaunches hair accessories collection under new name

BY Antoinette Alexander

ATLANTA — Goody, a maker of hair accessories and styling tools, is relaunching its StayPut collection — originally designed to give athletic women hair accessories with superior hold — under the name Slide-Proof, to coincide with the launch of its new hair accessories for use in any occasion.

The new Slide-Proof accessories are infused with Slide-Proof technology to provide a secure hold so accessories will not roll, slide or fall out of hair. The collection includes everything from colorful stretchy elastics and headbands to classic claw clips.

"Whether at a desk or on the dance floor, every woman wants her hair accessory to have lasting staying power," stated Amy Sleep, marketing director for Goody. "Goody Slide-Proof accessories offer a hold that is strong enough for any activity in styles chic enough for everyday wear."

The Goody Slide-Proof collection of elastics, headbands and claw clips has a suggested retail price of $1.99 to $4.49, and launches in March at Target and Walmart stores nationwide.

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Colgate-Palmolive acquires Sanex from Unilever

BY Antoinette Alexander

NEW YORK — Colgate-Palmolive is bolstering its foothold in the European personal care market by acquiring from Unilever the Sanex personal care brand for about $940 million.

Sanex is a multicategory personal care brand with 2010 net sales of about $260 million, primarily in western Europe. Liquid body cleansing and deodorants each represent nearly 50% of the business.

The deal is structured as an all-cash acquisition for shares and net assets. The transaction is expected to close by the end of the second quarter this year.

In connection with the acquisition, Colgate has agreed to sell its laundry detergent business in Colombia to Unilever for $215 million.

"The Sanex acquisition and the divestment of our detergent business in Colombia are both consistent with Colgate’s ongoing strategy to de-emphasize noncore portions of our portfolio while focusing on our high-market, strategically important oral care, personal care and pet nutrition businesses," stated Ian Cook, Colgate’s chairman, president and CEO.

Cook noted that Sanex’s positioning around skin is an ideal complement to Palmolive’s natural extracts and skin care positioning, as well as to its Protex brand, which focuses on antibacterial protection for the skin.

The transactions are expected to have an accretive effect, on a combined basis, of about 4% on total company earnings in 2011 due entirely to the one-time gain on the detergent business sale and a positive effect on earnings in 2012 of about 1% from growth and efficiencies of the Sanex business.

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