Ehrmann launches new yogurt line
MISHAWAKA, Ind. — Ehrmann has introduced a line of all-natural Bavarian low-fat yogurt.
Packaged in 5.3-oz. cups that feature a blend of creamy yogurt and real fruit, each variety of yogurt, including blackberry-pomegranate, blueberry, cherry, peach and strawberry flavors, contains 150 calories or less, 7 g of protein per serving with only 1.5 g of total fat, Ehrmann said.
Ehrmann said that its all-natural Bavarian low-fat yogurt will be available at such retailers as Shaw’s, Tops and more.
Doritos taps The Lonely Island for Super Bowl promo
PLANO, Texas — Doritos has kicked off its Crash the Super Bowl program with help from singing comedy trio The Lonely Island.
The program features a contest that encourages consumers to create a Super Bowl advertising spot for Doritos and will compete against both The Lonely Island and other consumers. If the ad scores No. 1 on the USA Today Ad Meter, its creator will win a $1 million bonus; however, if The Lonely Island Doritos ad scores No. 1 on the USA Today Ad Meter, Doritos will donate $1 million to the group’s charity of choice.
The Super Bowl XLVI broadcast is set for Sunday, Feb. 5, 2012, on NBC.
Lay’s becomes official chip of Winnipeg Jets
WINNIPEG, Canada — PepsiCo Foods Canada announced that its Lay’s brand is partnering with National Hockey League team, the Winnipeg Jets, in an exclusive five-year deal that runs until the end of the 2015-2016 NHL hockey season.
As part of the partnership, Lay’s now is the official potato chip of the Winnipeg Jets.
"As a hockey-loving nation, I know I speak for a great many Canadians when I say how proud we are to welcome the Winnipeg Jets into the Canadian sports arena," PepsiCo Foods Canada VP marketing Jason McDonell said. "Teaming up with the Winnipeg Jets was a natural and obvious fit for us &dmash; two brands who value hometown pride and enjoy supporting Canadian communities."