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Edgewell Personal Care unveils Amazon Dash Buttons

BY Gina Acosta

SHELTON, Conn — The maker of Schick and other personal care products is now offering consumers the convenience of purchasing refills when they need it.

Edgewell Personal Care announced Friday the availability of six new Amazon Dash Buttons for individual brands, including Schick Hydro, Schick Hydro Silk, Playtex Sport, Carefree, Stayfree and Litter Genie. These new Amazon Dash Buttons make it easy for Amazon Prime members to automatically restock their favorite Edgewell Personal Care products at home with just one press.

“We’re thrilled to be working with Amazon to offer our customers a more convenient way to order their favorite Edgewell Personal Care Products,” said Chris Greene, director of e-commerce, Edgewell Personal Care. “The Amazon Dash Button will help our brands like Schick Hydro stay competitive and top-of-mind with consumers who already have a lot of online shopping options, especially in the men’s grooming category. The Amazon Dash Button for Schick Hydro offers guys the convenience of refilling their razors exactly when they need it – with just a touch of a button.”

Edgewell Personal Care says consumers will be given the opportunity to customize their product fulfillment needs based on quantity and price by selecting one product to link directly to their Amazon Dash Button. 

Edgewell Personal Care manufactures and markets a diverse range of personal care products in the wet shave, skin care, feminine care and infant care categories.

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Report: Bayer growth strategy focused on U.S. market

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Aquaphor now available via just one click

BY Gina Acosta

WILTON, Conn. — Consumers who love Aquaphor ointment can now order the product from their homes by simply clicking a button.

Beiersdorf Inc., the makers of Aquaphor, announced that the 90-year-old skin care product is now available via the Amazon Dash Button. With the new Amazon Dash Button for Aquaphor, restocking has never been so simple for shoppers.

"Aquaphor relieves so many skin issues – from dry, irritated skin, chapped lips, cracked hands and feet to diaper rash. It's the product's effectiveness and versatility to protect to help heal that makes it the number one recommended choice by dermatologists for so many skin care needs," said Erynn Keefe, marketing director Aquaphor at Beiersdorf Inc. "We could not be happier to work with Amazon and bring this convenient solution to our loyal customers."

The Amazon Dash Button is a Wi-Fi connected device that helps restock household items with the press of a button. Once set up and connected, one button press places the order for you. Amazon then sends an order confirmation and it's always easy to cancel.

"Combining convenience and simplicity with smooth, healthy-looking skin never made more sense," said Keefe.

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