BEAUTY CARE

Edgewell Personal Care to acquire Jack Black

BY Gisselle Gaitan

Edgewell Personal Care has announced entering an agreement to acquire luxury men’s skin care brand Jack Black. This deal will allow St. Louis-based Edgewell to add yet another highly successful brand to its portfolio, which already includes Edge, Skintimate, Playtex, Schick, Banana Boat and Hawaiian Tropic among others.

“As a challenger company in men’s grooming, Edgewell has continuously pressed beyond category conventions to bring unique solutions and innovation, such as Schick Hydro and Bulldog skin care, to satisfy men’s everyday grooming needs,”Edgewell’s chief operating officer Colin Hutchison said. “Similarly, Jack Black is a breakthrough brand, driving the growth of the luxury men’s category through product innovation and cultivation of a highly engaged, loyal and growing customer base. The Jack Black brand is a strong and complementary addition to Edgewell’s portfolio, based on its unique brand positioning, prestige channel footprint, and product assortment. This acquisition creates opportunities to expand our personal care portfolio in growing categories in the United States and globally while nurturing the strong brand equity that the Jack Black founders have developed.”

The Dallas-based men’s grooming company offers a full range of products including body care, shaving, hair care, fragrance, razors and gift sets, which can be purchased in retailers, such as Nordstrom, Ulta Beauty, Neiman Marcus, Bloomingdale’s, Dillard’s and Sephora.

“We are delighted to be joining Edgewell’s family of brands. This is an excellent home for Jack Black, and we look forward to continuing to drive strong growth in North America and expanding our global presence,” CEO of Jack Black, Curran Dandurand said. “We’ve built our leadership position in the United States by providing superior skin care products using the best ingredients, that work as advertised, and are never tested on animals. We’re very excited about the future and about sharing our products with more people throughout the world.”

Terms of the transaction were not disclosed, but it is expected to close in the second quarter of 2018.

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C’est Moi unveils color cosmetics, skin care line

BY DSN STAFF

C’est Moi is entering the beauty space with products geared specifically towards tweens and teens. The new collection features skin care and wearable color cosmetics, which have launched exclusively on Target’s website, as well as the company’s website.

“Most products on the market are not specifically designed for young, delicate skin, for among other reasons, the lack of education about ingredients within the beauty industry. We’re ecstatic to provide affordable, clean and clinically tested products that deliver on C’est Moi’s core values of education and ingredient safety,” Jennifer Saul, vice president of marketing for C’est Moi, said.“We empower girls through celebrating their individuality and encouraging self-discovery.”

All products are dermatologist tested, made with natural and organic ingredients, hypoallergenic, fragrance-free and cruelty-free, the Santa Monica, Calif.-based company said.

C’est Moi’s Gentle Skin Care Collection contains organic aloe, calendula, extracts of strawberry, cucumber, kiwi, apple, green tea, chamomile water, organic sweet almond oil and Shea butter as featured ingredients. A total of five products will be featured, starting at $10 and ranging in price up to $26 for a three-piece skin care set.

The Cosmetics’ Color Collection for eyes, face, lips and cheeks contains 33 products for natural and fresh makeup looks, with neutral shades and pops of color. Prices range from $8 to $25 for a six-piece makeup crayon set.

All products are currently available for purchase on C’est Moi and Target’s websites.

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L’Oréal Professionnel, ModiFace launch hairstyling app

BY DSN STAFF

After paving the way with makeup tutorials for various brands, such as MAC and Bobbi Brown, ModiFace is partnering with L’Oréal Professionnel to bring augmented reality to the digital hair space.

Together the two brands have announced the launch of Style My Hair, an app that allows users to try on various shades of hair colors, such as blonde, brunette and purple to see what it would look like in real time.

“Style My Hair 3D is our first initiative to illustrate how L’Oréal is leading the way in the service-oriented beauty marketplace. These tech collaborations enable our dynamic professional brands to enhance the expertise quotient in their services, while also providing consumers with a personalized brand experience and richer engagement,” L’Oréal chief digital officer Lubomira Rochet said.

With the help of augmented reality, the app is able to detect a user’s hair strand by strand without having to focus on the face. After the hair is captured, an instant transformation to any hair color can be seen, the New York City-based company said.

“Over the past 10 years, we have focused on creating the most realistic AR try-on capability for the beauty industry. The result is a revolutionary technology based on Artificial intelligence that allows us to get a high level of sophistication. This technology is now available on hair color exclusively with L’Oréal Professionnel,” ModiFace CEO Parham Aarabi said.

The Style My Hair app is currently available for iOS devices and will be launching soon for Android.

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