BEAUTY CARE

ECRM Skin/Hair EPPS event boasts increased attendance

BY Antoinette Alexander

CLEVELAND The ECRM Skin/Hair EPPS event in early August hosted most top retail chains and nearly 100 manufacturers, marking a 30% boost in attendance versus last year despite the tough economic conditions, ECRM announced on Monday.

In addition to the big chains, the meeting held in Miami attracted e-retailer Overstock.com, such dollar stores as 99 Cents Only, such military retailers as AAFES and such regional players as Bartell Drugs and Kerr Drug.

The event also included the Vendor Awards Program, which allows retailers to vote on manufacturers in the following categories: Best New Product, Best Room Set-Up and Most Prepared. Renpure Organics received the Best New Product award for its line of shampoos and conditioners. Namste, creators of Organic Root Stimulator, received the Most Prepared award and Vogue International won the Best Room award.

As previously reported by Drug Store News, the conference also featured a special event for the Girl Scouts of Tropical Florida. The girls were invited to participate in a mock trade show, learned about ECRM’s events and received a demonstration on hair styling from Sally Hershberger of Sally Hershberger Professional Hair Care.

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Wahl gets customers abuzz with contest

BY Antoinette Alexander

STERLING, Ill. Wahl Clipper Corp. is celebrating its 25th anniversary of the facial hair trimmer with the launch of its “Wahl Man of the Year” photo contest to find the best mustache, goatee and beard in America.

Men can enter the contest by submitting a photo at www.wahlnation.com. National winners will receive a 42-inch flat panel HDTV. Entries must be submitted by Dec. 13 and the national winners in each category — beard, mustache and goatee — will be announced March 15, 2010.

As part of the initiative, the Wahl Let It Grow Tour and mobile barbershop hit the road in August and will travel through October, searching for men with great facial hair as well as educate men on proper trimming techniques.

Wahl will be using the new Lithium Ion grooming tool to provide trims throughout the tour. A tour schedule can be found on Wahl’s Web site.

For every “Man of the Year” photo contest entry, $1 (up to a maximum of $5,000) will be donated to Movember, the month formerly known as November, when men grow a mustache for 30 days to raise funds and awareness to fight against prostate and testicular cancer. All funds raised will benefit Movember’s beneficiary sponsors, the Prostate Cancer Foundation and Livestrong. Wahl will also award a 42-inch HDTV to the top fundraiser of Movember’s U.S. campaign.

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Kiss My Face to launch new mouthrinse line

BY Antoinette Alexander

GARDINER, N.Y. Kiss My Face, a natural beauty and personal care company, is launching at retail in October a new line of mouthrinse available in four flavors.

The 100% natural Breath Blast Mouthrinse is free of alcohol, parabens, phthalates, artificial sweeteners, flavors and coloring and was not tested on animals.

To help reduce cavities and plaque, strengthen tooth enamel, soothe and heal gums, and reduce acids, the rinse is infused with xylitol, organic aloe, licorice root, green tea, acerola, and goji berry, pomegranate and perilla seed extracts.

The rinse flavors include: Spearmint Breath Blast, Spearmint with Fluoride Breath Blast, Vanilla Mint Breath Blast and Orange Mint Breath Blast.

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