BEAUTY CARE

ECRM invites Girl Scouts to attend Skin & Hair and Cosmetics EPPS event

BY Antoinette Alexander

CLEVELAND, Ohio Trade event company ECRM has invited the Girl Scouts of Tropical Florida to attend the Skin & Hair and Cosmetics EPPS event on Aug. 3 in Miami.

As special guests, the troop will experience the elements of an ECRM show and learn the behind-the-scenes of building a beauty business from celebrity hairstylist Sally Hershberger and Sally Hershberger Professional Hair Care CEO Lynn Emmolo. Roughly 60 girls, ages 13 to 18, are expected to attend the half-day event.

Prior to sampling products and learning more about trade shows, Hershberger will discuss her experiences as a professional stylist along with creating and maintaining a brand that stays true to its founding mission. Hershberger will also demonstrate styling tricks and tips on the girls. In addition, Emmolo will provide insight from her 30-plus year career about succeeding as a woman in business and developing and marketing beauty products.

“ECRM has a strong commitment to community involvement in Cleveland and looks forward to providing an educational and fun experience for these young women,” stated Charlie Bowlus, CEO of ECRM. “We are grateful that so many of our clients donated products to make this possible and also to Sally Hershberger Professional Hair Care, who donated their time to help educate the group.”

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Zion Health announces launch of Derma Xtreme

BY Antoinette Alexander

SAN FRANCISCO Zion Health has announced the launch of its new clay skin care cream called Derma Xtreme, which is designed to help reduce the appearance of redness related to rosacea, eczema and sunburns.

Derma Xtreme is a calming cream that allows rosacea suffers a nonprescription alternative to reduce the symptoms of red skin without the harsh side effects. Herbs of bisabolol, myrcia, Canadian willow bark and German chamomile contain anti-inflammatory and anti-microbial properties to help relieve irritated, red skin.

According to the National Rosacea Society, more than 14 million Americans suffer from redness of the skin. Gallup survey found that 78% of Americans have no knowledge of this condition, including how to recognize it and what to do about it.

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Maybelline New York to serve as cosmetic sponsor of Mercedes-Benz Fashion Week

BY Antoinette Alexander

NEW YORK Maybelline New York, along with sports, entertainment and media company IMG, will serve as the official cosmetic sponsor of the Mercedes-Benz Fashion Week in New York City’s Bryant Park.

The two-year agreement, which begins at the upcoming spring collections in September, will carry through to the event’s planned move to Lincoln Center in September 2010.

Maybelline New York will support a selection of established and up-and-coming designers including Charlotte Ronson, Tracy Reese, Michael Angel and Erin Wasson x RVCA. Charlotte Willer, the brand’s global makeup artist, will lead the makeup teams.

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