News

ECRM expands horizons with media deal

BY Mike Troy

SOLON, Ohio — Efficient Collaborative Retail Marketing just did an unconventional acquisition to provide the company with a new source of growth by applying its successful model of connecting buyers and sellers to the media world.
 
ECRM acquired PressCamp from Lifeboat Events in a deal that will see Lifeboat founder Lance Camisaca joined ECRM in a new role as vice president of sports. Additionally, Chad Battistone of Lifeboat Events will join the ECRM Sports team as an operations manager. PressCamp events are focused on the cycling industry and are designed to connect product manufacturers with the media in a format similar to the way that ECRM events connect retailers with product manufacturers.
 
“The success PressCamp events have demonstrated in the cycling industry makes it an ideal addition to the existing events platform of ECRM and meets our objective to develop an enhanced events portfolio in vertical markets,” said ECRM CEO Greg Farrar. “This is about growing and serving our customers better. It’s about taking the opportunity to enter into markets that we don’t currently serve.”
 
The deal presents interesting growth possibilities for ECRM because combined with PressCamp ECRM has an opportunity to leverage an already robust event portfolio, in a proven and substantial enthusiast market, with its own proprietary events software and streamlined meeting solutions.
 
"We knew finding a strategic buyer for PressCamp would be paramount in assuring we could continue to create meaningful and strong events going forward,” Camisasca said. “ECRM has the resources and bandwidth to create additional PressCamps for the cycling industry as well as events for other active lifestyle markets. ECRM's vision for any industry needing intimate, high quality media and brand interactions is invigorating.”
 
Camisaca is a veteran of the cycling industry who founded Lifeboat Events in 2008 after leaving the helm of Interbike, the cycling industry’s leading trade show.
keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

POLLS

Which area of the industry do you think Amazon’s entry would shake up the most?
News

Giant Eagle pledges to reduce water consumption in honor of Earth Day

BY Michael Johnsen

PITTSBURGH – Multi-format food, fuel and pharmacy retailer, Giant Eagle is celebrating Earth Day this year with a commitment to reduce water consumption by 5% by July 2017, resulting in an anticipated conservation of millions of gallons of water. 
 
"Giant Eagle has long been dedicated to conserving natural resources through the implementation of environmentally-minded business practices," stated Shelly Sponholz, Giant Eagle SVP real estate and development. "We feel that it is important to be environmentally conscious, not only on Earth Day, but throughout the year. It is with this mentality that we operate 12 LEED-certified retail locations, have converted nearly half of our distribution fleet to CNG powered vehicles and recycle more than 700 tons of plastic bags annually."
 
In addition to conservation efforts being put in place throughout Giant Eagle supermarkets, the company's WetGo car wash locations utilize water reclamation systems in order to make quality car washing more environmentally friendly. A single car wash at WetGo uses approximately 50 percent fewer gallons of fresh water than typical car washes.
 
keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

POLLS

Which area of the industry do you think Amazon’s entry would shake up the most?
News

Kmart introduces Pharmacy Rewards Program

BY Antoinette Alexander

 

HOFFMAN ESTATES, Ill. — Kmart and Shop Your Way have unveiled the new Shop Your Way Pharmacy Rewards Program that gives members $10 back in points (10,000 points) for every five qualifying prescriptions filled in a rolling 12-month period.

"We listened to our members and transformed the Kmart pharmacy rewards program to better fit their needs," stated Phil Keough, president, Kmart pharmacy.  "Our pharmacy rewards program gives members the flexibility and value that Kmart can provide.  And, with our unmatched focus on community, healthcare innovation and personalized attention, we truly are providing maximum value for our members."

Shop Your Way members earn points every time they fill five qualifying prescriptions, including pet prescriptions and immunizations. Some features include:

  • Automatic Updates: Each time a member fills a qualified prescription at Kmart Pharmacy using a Shop Your Way account number or the phone number associated with the account, progress toward their next reward is tracked automatically.
  • Availability: Once received, Pharmacy Reward points are usually available for members to redeem during the next transaction following their prescription purchase. Once awarded, reward points are valid for 14 days.
  • Point Redemption: Reward points can be redeemed for qualifying non-pharmacy merchandise at any Kmart or Sears, both in-store and online.
  • Pharmacy Reward Tracking: Rewards can be tracked three ways: 1) members can login at kmartpharmacy.com/rewards, 2) a receipt will be printed tracking each prescription purchase at checkout and 3) members can opt in for email updates.
  • Limitless Rewards: There is no limit to the number of pharmacy rewards a member can earn in a rolling year. The more prescriptions filled, the more rewards earned.

Kmart Pharmacy noted that it also provides members and customers more than a prescription fulfillment service, including:

  • Pharmacists are trained in medication therapy and are all certified to provide a full range of immunization services.
  • Access to health and wellness deals from Kmart partners like JillianMichaels.com, Lose It!, Snap Fitness, Care.com, Doctor on Demand and American Well.
  • A mobile app to make it easier for customers to manage their prescriptions on the go. In 2015, Kmart Pharmacy is adding new features that will include reminders for when a prescription is ready to be picked up, when to take medication or when a refill is due. 
     

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

POLLS

Which area of the industry do you think Amazon’s entry would shake up the most?