ECRM, DSN honor new Hearos, Tecnimed products
Ear plug manufacturer Hearos won this year’s Drug Store News/ECRM Best Product Award in the healthcare category for its SoftStar EZ Twist EarPod at ECRM’s Healthcare event, held September 20 to 23 in St. Pete Beach, Fla. Italian-based Tecnimed Family First was named as the finalist for its VisioFocus Smart thermometers.
With buyers casting votes on product innovation and packaging, the two products were selected from more than 20 entries in the award program.
Based in Aliso Viejo, Calif., Hearos is a manufacturer of consumer ear plugs, with a U.S.-based facility capable of annually producing 100 million pairs of ear plugs and 23 proprietary innovations.
The company’s SoftStar EZ Twist Series is a "hybrid" ear plug developed to solve the consumer issue of "how do I put ear plugs in my ears?" With EZ Twist, the user simply "twists" the super soft foam ear pod in place. Its attached cord makes it ideal for all noise reduction and hearing protection needs.
Finalist Tecnimed Family First’s VisioFocus Smart is the new entry in the family of the VisioFocus thermometers, which can project the temperature on the forehead or on any other surface, according to the company. It can also take the temperature of the feeding bottle, the soup, bath water, or any or surface. The projection systems of the VisioFocus thermometers are also able to give the correct distance and the correct point where positioning the device to ensure consistent measurements.
“We congratulate Hearos and Tecnimed-Family First on their recognition at this year’s event,” said Lisa Carillo, ECRM’s SVP of HBC. “All of the entries had outstanding products, and we’re honored to have this opportunity to highlight the winners with a leading trade media brand like Drug Store News.”
Report: Smaller CPG brands gain foothold in past year
Ad Age is reporting that many of the top 100 CPG brands have lost market share and sales in the past year, despite an overall increase in total sales. The report says that the data points to more small brands gaining ground across categories. Baby, health, beauty, snack, beverage and other categories all saw top 100 brands slip in the past year.
NYT: More YouTube videos to get shopping links
The New York Times is reporting YouTube is planning new ads that will allow users to purchase a product featured in a video by clicking it, which takes them to a retailer’s website. “Over the course of the year, we’ve been working hard to make videos more interactive, shortening the distance between the time a viewer sees an ad and their actual purchase,” YouTube said. (New York Times)