ECRM announces European Beauty, Personal & Health Care week events
SOLON, Ohio — Efficient Collaborative Retail Marketing (ECRM) has announced the lineup of events for its European Beauty, Personal & Health Care week. The events will be held at the Intercontinental Carlton in Cannes, France and will see global retailers and distributors meeting with suppliers in the beauty, prestige beauty, personal care, health care and VMS categories.
“The 20-minute meeting platform is much more efficient than any kind trade fair event, which enables us to recognize and implement business opportunity much faster,” Matic Zupanc, international brand manager for health, diet and beauty at Studio Moderna, said. “It is a great networking platform and brings together suppliers, buyers and distributers in once place to facilitate further business development.”
Among those planning to attend are Marionnaud Lafayette, Boots, Sephora, Clicks, Amazon.co.uk, Magni and Marks & Spencer, as well as distributors from 25 countries, ECRM said.
The week will also feature a presentations on social media and the beauty category from 30-year industry veteran and Brand Chorus partner Brad Nix, as well as a presentation from Women’s Marketing EVP global strategy Rich Zeldes about emerging consumer and marketing trends in print, digital and mobile media.
The European Beauty & Personal Care events will be Feb. 7-10, 2016; European Prestige Beauty Care events will be held from Feb 8-9, 2016; and European Health Care, Vitamin, Diet & Nutrition events will be from Feb. 9-11, 2016.
NPD consumer report finds growth, satisfaction in skincare device category
PORT WASHINGTON, N.Y. — The NPD Group has released its 2015 Skincare Devices Consumer report, which has found a growing foothold for at-home skincare devices — and a lot of satisfied customers. In the 12 months ended August 2015, the NPD Group found that the skincare device market grew in dollars by 8% and grew in unit sales by 20%.
“There’s a lot of positive buzz around skincare devices, and a loyalty that exists among consumers who use them, which makes it an opportune time for brands and manufacturers to focus on growing the market among non-users,” NPD Group global beauty industry analyst Karen Grant said. “As technology continues seeping into all aspects of daily life, women are becoming increasingly more comfortable using devices on their skin, and recommending such products to their peers.”
Among those who own skincare devices, more than 70% use them at least once a week, with the owners of laer or light therapy device using those more frequently. And about 80% of owners say they’re very or extremely satisfied with the devices. But many non-users see the price of devices as a barrier to ownership, which includes trepidation over the need for replacement parts and continued cost. However, current owners note ease of use as devices’ best feature and report replacing parts less than once a year.
“Skincare devices have helped to reshape the product trends in facial care and bring a wider range of basic and preventative care products top of mind with consumers,” Grant said. “Brands, manufacturers and marketers need to further capitalize on the high level of awareness and value that already exists for this category, and utilize it in a way that encourages and instills confidence among non-users.”