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ECRM announces dates for 2015 E-Cigarettes, Vapor and E-Cigars event

BY Ryan Chavis

SOLON, Ohio — Efficient Collaborative Retail Marketing announced that it would be hosting the second-annual E-Cigarettes, Vapor and E-Cigars event at the Palms Casino Resort in Las Vegas from Feb. 10 -12. The 2014 event sold out as a strong buyer list caught the eye of suppliers. The 2015 event will focus on the electronic cigarettes, vapor, e-cigars and accessories categories.  

“ECRM is extremely valuable and efficient use of our time, and company’s money. It allows us to see current and target customers in one place [more than] two days, in what would normally take six months with travel and scheduling. The event is a great way to market, have initial sales meetings and mature current customers all together," said John Wiesehan III, VP sales at Ballantyne Brands, makers of Mistic e-cigarettes. "The opportunity to network after meetings is also a fantastic way to develop relationships.”

E-cigarettes are rising in populatiry among smokers trying to quit tobacco and the consumer packaged goods industry is taking notice, according to ECRM. There are now more than 250 e-cigarette brands on the market, and  retailers are looking to deepen their scope.

Click here for more information about the event.

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Giant Food, Unilever pair flu shots with food drive

BY Michael Johnsen

LANDOER, Md. — To help prepare for the upcoming flu season, vaccinations are now available at all Giant Food in-store pharmacies.
 
This year, for every three flu shots administered by Giant Food pharmacists, Unilever will donate $1 to Feeding America. Unilever guarantees a minimum donation of $125,000, up to a maximum donation of $160,000 to Feeding America. 
 
“This flu season, we have taken steps to ensure our pharmacies are well stocked to handle flu-related prescriptions and over-the-counter medications for our customers,” said Gayle Shields, director of pharmacy operations, Giant Food. “We are pleased to offer convenient, efficient pharmacy services that benefit the community. In addition to protecting themselves and their families by getting vaccinated, customers can also support the fight against hunger through our Unilever partnership.”  
 
 
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NACDS Total Store Expo exhibitors donate more than four tons of goods to assist Boston communities

BY Antoinette Alexander

BOSTON — Exhibitors at the National Association of Chain Drug Stores Total Store Expo donated more than four tons (8,400 lbs.) of consumer goods to be dispersed to various charitable organizations throughout the Greater Boston community, NACDS has announced.

NACDS worked with the Massachusetts Convention Center Authority’s Conventions C.A.R.E. program, which is distributing the products to local nonprofit organizations to be dispersed to those in need. Conventions C.A.R.E. was established by the MCCA in 2010 to benefit local non-profits, convention and trade show exhibitors and convention centers. Local nonprofits benefit from useful donations, while exhibitors are saved the time and expense of shipping goods after a show ends. The MCCA and its partners in turn help divert these items from local landfills, which supports the Authority’s commitment to sustainable practices.


Exhibitors operating at the annual NACDS Total Store Expo, held last week at the Boston Convention and Exhibition Center, donated products following the convention. The donations included such health and hygiene products as medications, bandages, vitamins, cough syrup and other first-aid supplies.


“During these challenging economic times, we are deeply grateful to NACDS’ associate member companies for their product contributions to help those in need in Boston’s communities,” said NACDS president and CEO Steve Anderson. “NACDS is grateful to have a partner in the MCCA’s Conventions C.A.R.E. program to distribute these goods to local nonprofit groups and health centers.” 


“As an operator of two large convention facilities, we have a responsibility to do what we can to reduce wastefulness, implement green practices and be supportive of Boston’s communities,” said James E. Rooney, executive director of the Massachusetts Convention Center Authority, which owns and operates the Boston Convention and Exhibition Center and the John B. Hynes Veterans Memorial Convention Center. “The donations resulting from the Total Store Expo are a prime example of how events can have a direct, positive impact on our communities, and we are extremely grateful to NACDS and its exhibitors for their willingness to partner with us and donate such a large amount of health and consumer goods to local community health centers.”


Some of the nonprofit social service agencies that are benefitting from the contribution from NACDS include:
•    South End Community Health Center;
•    Whittier Street Health Center;
•    Dimock Health Center;
•    Brookside Health Center;
•    South Boston Health Center;
•    Boston Healthcare for the Homeless; and
•    Gavin Foundation.

“These items will help us bridge the gap in our budget. These donations are necessary for our clients and we don’t have the funding to purchase them,” said Linda Doran of the South Boston Community Health Center.

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