BEAUTY CARE

EcoTools expands its lines to earth-friendly nail care

BY Antoinette Alexander

NEW YORK EcoTools, a mass eco-conscious cosmetic brush and bath accessories brand launched in February, is expanding its line for 2009 to be a mass eco-friendly nail care collection.

For 2009, the brand is expanding into a new category with the introduction of an eco-friendly nail care collection featuring products like bamboo sticks and recycled steel sapphire files. A line of liquid bath and body products is also in the works for 2009, marking yet another new venture.

In addition, EcoTools is expanding beyond its original collection, which focused primarily on bamboo, to now include brushes cased in recycled aluminum and cleansing sponges made of soybean oil.

As in 2008, EcoTools will retain its partnership with 1 Percent For the Planet by donating 1 percent of annual sales to the organization for 2009.

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Coty announces partnership renewal with Information Resources Inc.

BY Antoinette Alexander

CHICAGO Coty Inc., whose brands include Sally Hansen, Rimmel and N.Y.C. New York Color, has renewed its business with Information Resources Inc.

Under the multi-year agreement, IRI will provide marketplace information and business insights for all of Coty’s business units.

In addition to consumer panel and audit services, Coty will utilize IRI InfoScan. This census-based scanner tracking service will provide Coty with data and insights to fuel more effective business analyses and decision support processes at retail. InfoScan leverages data from more than 44,000 stores on a weekly basis across the food, drug, mass and convenience channels.

“Our extended relationship with Coty solidifies IRI as the powerhouse in the beauty market information solutions space,” said Steve Johnson, executive vice president and general manager of IRI Healthcare and Personal Care Solutions Group. “IRI’s rich consumer insights will empower Coty to quickly identify potential issues and opportunities, take action against them, and ultimately leverage this information to win at the shelf.”

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Murad taps Sameyah for global general manager of Murad Professional

BY Antoinette Alexander

EL SEGUNDO, Calif. Murad Inc., which was founded in 1989 by Dr. Howard Murad, has promoted Tracey Sameyah as global general manager of Murad Professional.

In this role, Sameyah will be responsible for creating global trade strategy and providing a consistent message in the areas of sales, education and marketing internationally. Sameyah will be a driving force behind the new spa brand, Murad Professional.

In addition, the development and expansion of the Murad Inclusive Health Center will be a critical part of this position. The Murad Inclusive Health Center is a new service division of Murad that partners with retailers, spas and medical offices to provide consumers with individualized anti-aging programs.

Sameyah moved to the states from London in 1992 to pursue new opportunities in spa management. She ran the day spa, A Sense of Self, founded by Murad.

In 1995, the spa relocated and reopened as the Murad Medical Spa, where Sameyah assumed the positions as spa director and vice president of the Murad Professional division.

Murad’s line of skin care products are available through the company Web site, salons, spas and select retail outlets.

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