News

EcoTools to debut eco-friendly faux lashes at NACDS Marketplace

BY Antoinette Alexander

CHICAGO — Paris Presents’ eco-friendly personal care brand, EcoTools, has announced the launch of EcoTools Naturally Beautiful Lash System that can be worn every day.

The new line will be on display at the 2012 National Association of Chain Drug Stores Marketplace Conference held June 23 to 26 in Denver.

Clinically tested and dermatologist-approved, EcoTools Naturally Beautiful Lash System is the first of its kind positioned in the market — featuring the same cruelty-free synthetic material as its makeup brushes, the company stated. Each lash is hand-cut and tapered for premium-looking lashes. The system includes glide-on glue with a precision wand and dual-ended bamboo tool for easy application.

“Based on our research, we know that consumers are looking for beautiful, natural-looking lashes that are easy to apply,” stated Beth Cassiday, VP of Paris Presents. “Lashes are very on trend, and we wanted to develop a system of natural-looking lashes and tools that make it easy and safe to wear every day. We are extremely excited to unveil this entirely new category for EcoTools.”

EcoTools will offer five different lash designs:

  • Soft and Dramatic: Long, separated lashes create a doll-like, more dramatic look, great for a night out;

  • Naturally Lush: Complete any look and create instant volume with these ultra-lush lashes;

  • Wispy and Flared: Enhance lashes with a natural flair to add volume at the ends, perfect for a cat eye or smoky eye effect;

  • Everyday Length: These extra-long lashes amplify natural lashes for an amped up day-to-night look; and

  • Barely There: Naturally enhance eyes with this subtle half lash, great for a little extra oomph.

The packaging is produced using renewable wind energy, is made with 80% post-consumer recycled paper and is 100% recyclable. The included plastic tray and blister lid is made to be reusable to store and protect the lashes until the next wear.

The EcoTools Naturally Beautiful Lash System will be available for retail in December. The suggested retail price is $5.99.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?
News

Nivea celebrates National PDA Day in New York City’s Herald Square

BY Antoinette Alexander

NEW YORK — In an effort to emphasize the importance of touch, Beiersdorf’s Nivea brand hosted on Wednesday a consumer-engaging event in New York City’s Herald Square to celebrate National PDA Day and the official start of summer.

“The Nivea brand itself is based on a simple insight that something truly wonderful happens when skin touches skin and people connect, and it is the way that humans express important emotions like love and compassion and comfort and nurture. In today’s society, which is a lot more fast-paced and a lot more technology-driven, we are starting to see that consumers connect with friends in the digital world and they get together there, but often at the expense of the relationship that they have with their loved ones and the physical world,” Magnus Jonsson, VP marketing for Beiersdorf, told Drug Store News. “We think people should pledge to be more connected with their loved ones, to hug more, to kiss more, to touch more, which is toward the essence of the brand. With today being June 20, the first day of summer and the longest day of the year, it is the perfect platform for us to say, ‘Let’s get out and publically display our affection for our loved ones and have a good time together.’”

Emmy-Award-winning talk show host Wendy Williams hosted the event. Celebrity couple Bill and Giuilana Rancic attended to talk about their relationship and how they remain close as a couple. Also on hand was Grammy-Award-winning artist Ne-Yo, who gave a special performance.

People who stopped by the event also had the opportunity to “spin the bottle” and win prizes, such as a $200 Nivea “date night” and free Nivea products. There also was a kissing booth and a photo booth.

But Nivea did not just focus on New York City. It spread the love nationwide through similar events also held on Wednesday in Los Angeles and nine other cities throughout the United States, including Seattle, Chicago and Phoenix.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?
News

Study highlights need for increased sun protection education among men

BY Antoinette Alexander

SHELTON, Conn. — Men older than 50 years of age are more than twice as likely as women to develop and die from melanoma, yet many men admit to not using sunscreen, and even more report not knowing what skin cancer warning signs to look for, according to the results of a survey released by the Skin Cancer Foundation in partnership with the makers of Banana Boat and Hawaiian Tropic brand sunscreens.

The survey results reveal that nearly half (49%) of men in the United States admit to not using sunscreen in the past 12 months, and 70% of men don’t even know what skin cancer warning signs to look for. In almost every case, men prove to be less knowledgeable than women about the proper methods to protect themselves against sun exposure and skin cancer. The survey was fielded online among 1,000 male and female respondents.

"These results are especially concerning when we consider that men over age 50 are more than twice as likely as women to develop and die from melanoma, the deadliest form of skin cancer," stated Joshua Zeichner, a spokesman for the Skin Cancer Foundation and assistant professor of dermatology at Mount Sinai Medical Center. "Reports show that 58% of new invasive melanoma cases diagnosed this year will be men versus 42% in women."

The survey also revealed that men typically do not follow recommended sunscreen usage guidelines. For example:

  • The vast majority of male sunscreen users (79%) are not aware that the recommended amount of sunscreen to use per application is 1 oz.;

  • A significant majority of men (61%) mistakenly believe that one sunscreen application protects skin for at least four hours, even though the recommended reapplication is every two hours or immediately after swimming or excessive sweating; and

  • Only 32% of men consider themselves extremely or very knowledgeable about how to properly use sunscreen to get adequate protection.

In addition, nearly two-thirds (64%) of men believe (or are unsure if) women need more sunscreen than they do, because of their misconception that female skin is more sensitive to ultraviolet radiation from the sun.

The survey results also showed a lack of skin cancer awareness among men. In fact, 85% of men are unaware that they are more likely to die of melanoma than women. Additional findings about men and skin cancer awareness include:

  • 70% of male respondents admitted they don’t know how to perform a skin cancer self-exam or what to look for;

  • More than half (57%) of respondents stated they are unlikely to see a medical professional for a skin exam; and

  • 26% of men realize that the chest and back are the most common places on the body that men develop melanoma.

"The survey results confirm what I see in my practice every day: Men just aren’t incorporating sun protection into their lives," Zeichner stated. "The Skin Cancer Foundation recommends that everyone adopt a complete sun protection regimen that includes seeking shade between 10 a.m. and 4 p.m., covering up with clothing, including a broad-brimmed hat and UV-blocking sunglasses, and wearing sunscreen every day. There is an obvious need for increased skin cancer awareness among men, and the Skin Cancer Foundation is actively working to better reach men with sun protection messages."

"We’re working closely with our retail partners to explore at-shelf solutions that educate shoppers and ease confusion when selecting the right sunscreen for themselves or their families," stated Minna Raffin, director of Banana Boat and Hawaiian Tropic brand sunscreens.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?