HEALTH

Ecosentials launches line of liquid vitamin flavor enhancers

BY Michael Johnsen

PHOENIX — Ecosentials on Monday launched Vitamin Squeeze™ Powder Water Enhancers, which is packaged in a squeezable bottle that provides vitamins and customizable flavors. The Vitamin Squeeze Powder Water Enhancers are available in a variety of eight flavors among three supplement products — multi-vitamin, energy and weight control.

"In order to maintain a healthy lifestyle and help your body defend against stress, we created the first-of-its-kind squeezable powder formula that consumers can easily squeeze into their hydration routine," stated Ecosentials CEO Bill McKay. "Most consumers do not understand that vitamin C and B-complex vitamins are water-soluble, which means the kidneys rapidly excrete these nutrients throughout the day. We are on a mission to educate people about how vitamins and minerals are absorbed into their system with our easy hydration solution."

Each Vitamin Squeeze™ Powder Water Enhancer variety contains vitamins C, D, B3, B5, B6 and B12 and electrolytes, zinc and chromium.

In addition to vitamins C and B, the three energy flavor bottles are enhanced with 60 mg of natural caffeine per serving, equivalent to an 8 oz. cup of coffee. The weight control flavor is formulated with svetol green coffee bean extract.

The multi-vitamin is available in fruit punch, acai grape pomegranate, strawberry watermelon and lemonade; energy is available in black cherry, blood orange and blueberry pomegranate acai; and weight control is available in a pink grapefruit flavor.

Each container produces 12 servings and retails for a suggested $3.99.

 

 

 

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HEALTH

Research: BPA common in fetal liver tissue

BY Michael Johnsen

ANN ARBOR, Mich. — Even though many baby care products are manufactured "BPA-free," researchers from the University of Michigan School of Public Health found that bisphenol A, a chemical used in many consumer products, including plastic bottles and metal food and beverage cans, is common in fetal liver tissue, demonstrating that there is considerable exposure to the chemical during pregnancy. About 95% of those who have been tested in a nationally representative health survey study show some level of BPA, but the research to date had yet to firmly establish the presence of the chemical in tissues.

Researchers also found a proportionately higher concentration of free BPA — as opposed to the conjugated forms modified by the body for elimination — further showing that in fetuses the ability to eliminate the chemical from the body is not the same as in adults.

"The general message from our research is that people have to be cognizant of the fact that the adult body may be able to deal with a particular exposure but a developing fetus may not," stated Muna Nahar, doctoral student in the School of Public Health’s Department of Environmental Health Sciences and first author on the paper.

Previous animal studies have associated BPA with breast and prostate cancer, and reproductive and behavioral abnormalities. Some research on effects to human health has tied BPA to cardiovascular disease, miscarriage, decreased semen quality and childhood behavioral issues. The chemical also may impact metabolism, diabetes and obesity, although more studies are required to determine its effects.

The study appears online in the Journal of Biochemical and Molecular Toxicology.

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Nordic Naturals launches Vitamin D3 Vegan liquid supplement

BY Michael Johnsen

WATSONVILLE, Calif. — Nordic Naturals on Tuesday added Vitamin D3 Vegan to its professional product line. The liquid formulation is naturally sourced from lichen and was developed to provide healthcare practitioners with an alternative for their clients who are vegans, strict vegetarians or who prefer a non-lanolin form of vitamin D3. 

"Nordic Naturals now offers two non fish oil products to help address [vitamin D] deficiency: Vitamin D3 soft gels and Vitamin D3 Vegan liquid," stated Keri Marshall, Nordic Naturals chief medical officer. "We are pleased to announce that this lichen-based source of Vitamin D3 is one of the first completely vegan sources of natural vitamin D3 on the market.”

The plant-based formula is in the natural form of vitamin D, or cholecalciferol, which is better absorbed and utilized by the body. The product is registered by the Vegan Society and carries the organization’s logo on the packaging.

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