Economy’s a beast for prestige beauty industry, research concludes
PORT WASHINGTON, N.Y. Despite a few beacons of light, the economic downturn is taking its toll on the U.S. prestige beauty industry, as sales dropped 3% to $8.38 billion during 2008 compared with the year-ago period, according to market research company The NPD Group.
The decline in the U.S. prestige beauty industry was driven largely by fragrance, which experienced a 6% decline to $2.68 billion. Fragrances for both genders experienced a decline, with women’s fragrance down 5% and men’s fragrance down 8%, according to NPD.
However, sales of higher priced gift sets, those priced between $60 and $100, were a bright spot for the fragrance category. This category represented 65% of gift set sales in 2008, compared with 40% in 2005, and experienced a growth in both dollars (+12%) and units (+11%).
Thanks to new brands like Viva La Juicy, Estee Lauder Sensuous, Ed Hardy and the Harajuku Lovers collection, women’s new fragrances posted a 9% boost in 2008, according to NPD.
Fragrance sales have struggled for the past few years, but what is a bit of a surprise, according to NPD, is the decline in the makeup category. Annual 2008 marked the first time makeup products posted a decline, dropping 3% in dollars and 6% in units. All segments in the makeup category (eyes, lips and face) experienced a decline in 2008.
Natural makeup did experience a boost in the past year, while premium-priced products in the face segment also showed strength in 2008, even as other makeup segments struggled with their premium-price offerings, the research stated.
Prestige skin care managed to stay afloat, capturing 29% dollar share, an additional share point over 2007, of total prestige beauty sales. Total prestige products, which include face, body, sun and hair products, generated $2.4 billion in 2008.
In addition, anti-aging and specialization products (e.g. allergy relief, redness and whitening/brightening) were up double digits and premium priced facial products (priced $70 and up) increased 4% from 2007.
Natural/spa/wellness skin care brands showed the strongest dollar growth of the distinctive brand types, up 6% versus the year-ago period to $304 million.
“The economic realities of 2008 have created fundamental shifts in the behavior of our consumers and the way they approach beauty. In 2009, we recognize that while consumption will not stop for prestige beauty, it has changed. It has become and will become more careful, more selective and more meaningful,” stated Karen Grant, senior global industry analyst and VP beauty for NPD. “Across all three prestige beauty categories, there were areas that experienced growth despite overall soft performance. We saw growth in premium price, natural and new innovations among trusted brands as well as alternative brand types.”
Loblaw and Joe Fresh Style launch cosmetics collection
TORONTO Canadian retailer Loblaw Companies and the Joe Fresh Style brand have teamed up to launch a collection of lower-priced cosmetic products dubbed Joe Fresh Beauty.
The collection of face, lip and eye products have been created to be comparable to prestige lines that are frequently used by makeup artists and can be found in department stores and boutiques. The collection features more than 60 shades for lips and eyes, and the color palettes are designed to work effortlessly with seasonal color introductions.
“The partnership with Joe Mimran [creative director for Joe Fresh Style] and our design team lets us enhance the shopping experience of all of our customers,” stated Elizabeth Margles, VP marketing, Joe Fresh Style, Loblaw Companies. “The response to the Joe Fresh Style collections has been immediately positive, from apparel and jewelry to sunglasses and accessories. We want to continue to surprise and delight our customers with every shop.”
The Joe Fresh Beauty collection has 200 SKUs with prices ranging from $4 to $8 (Canadian) for makeup and $2 to $16 (Canadian) for brushes and accessories.
Perlabella PureDose Pearls now available at Walgreens
TURNIN, Italy Perlabella PureDose Pearls, a skin care technology developed in Italy, has announced that its anti-aging serums are now available at Walgreens and on Walgreens.com.
Perlabella was introduced at the NACDS Marketplace event in 2008 and has since been featured in several issues of Drug Store News, including beauty care’s “What?s Hot” section in the Aug. 18, 2008 issue of the magazine.
The facial serums are housed within a capsule that is airtight so water, air or preservatives won?t compromise the integrity of the ingredients. The line includes four serums: Retinol Face, Q10 Face, Vitamin C Face and Retinol Eye.
A 28-day supply of Perlabella PureDose Pearls retails for $19.99.