Economic woes help groom men’s care segment at mass
The men’s grooming segment continues to be an attractive category for manufacturers, and there is evidence that the wobbly economy has helped bolster the segment at mass.
Valued at $19.7 billion worldwide in 2009, male-specific grooming products will mushroom to $28 billion by 2014, stated consumer market research publisher Packaged Facts in its “Men’s Grooming Products: A Global Analysis” report published in November 2009.
“From either perspective, more is being spent on men’s grooming, thanks to the ongoing rise of middle-class sectors; the enhanced connectivity of even the poorest corners of the world, via the Internet; marketers’ more sophisticated appeals to men; and the universality of prestige and natural food/HBC channels across hundreds of international borders,” stated Packaged Facts.
Recognizing the potential, manufacturers continue to churn out products made to appeal to him. One such example is Johnson Products, a maker of ethnic hair care products, which is entering the men’s grooming segment in 2011 with the launch of its Ultra Sheen Men. The grooming collection, which includes grooming gel and wave conditioning pomade, is geared toward the “urban trendsetter man who has style and swagger,” according to the company.
The economy has helped bolster sales of the Lithium Ion grooming kit by Wahl Clipper, which launched in the first half of 2009 and has a suggested retail price of $39.99. “The big shining star for us has been our Lithium Ion grooming kit,” Steven Yde, senior product manager at Wahl Clipper, told Drug Store News. “We’ve really seen a trend, when the economic times were tough, of people trading up because men think, ‘I’m going to buy something that is going to last.’”
Meanwhile, Beiersdorf’s Nivea for Men is gearing up for new skin care and body wash launches in 2011, but details were not available as of press time. The brand recently shipped, among other gift sets, its Nivea for Men gift set ($9.99 retail at Walgreens, CVS and Walmart). The set includes Cool hair and body wash, Sensitive shaving gel, Sensitive post shave balm and Replenishing lip balm SPF 4.
Colgate Total encourages diabetics to brush up on oral hygiene habits
NEW YORK In recognition of Diabetes Awareness Month, Colgate Total is offering consumers tips to build good oral hygiene habits.
Citing a statistic from the Centers for Disease Control and Prevention, which noted the increased prevalence of gum disease among those with diabetes, the toothpaste brand has made the following recommendations to consumers:
- Control your glucose levels. If your blood glucose levels are poorly controlled, you are more likely to develop serious gum disease than people with properly controlled glucose levels;
- Floss at least once a day. Flossing helps remove plaque between your teeth and under your gum line;
- Brush at least twice a day and use an antibacterial toothpaste. This is proven to reduce the germs that can lead to gum disease;
- Schedule regular dental cleanings. Visit your dentist at least twice a year for professional cleanings, and remind your dentist that you have diabetes — oral care should be a part of your overall diabetes management care to ensure that serious gum disease isn’t causing your blood sugar to rise, making diabetes harder to control; and
- Look for early signs of gum disease. Report any signs of gum disease — including redness, swelling and bleeding gums — to your dentist.
"Overall, there is low awareness among the diabetes community about the association between oral health and the short- and long-term implications it may have on a successful, comprehensive diabetes management plan," said Maria Emanuel Ryan, a professor of oral biology and pathology at Stony Brook University in Stony Brook, N.Y. "One of the many complications of diabetes is a greater risk for periodontal disease. Poor control of diabetes can cause various adverse effects in the mouth, such as salivary gland dysfunction, dental caries and oral infections. If you have oral infection and inflammation, it’s much more difficult to control blood glucose levels. Intensive periodontitis treatment significantly reduces levels of A1C, a measure of glucose control over the prior two to three months."
For more information about the link between oral health and diabetes, please visit OralHealthAndDiabetes.com.
Coty acquires Dr. Scheller Cosmetics
NEW YORK Coty has agreed to acquire Russian beauty maker Kalina Group’s German subsidiary, Dr. Scheller Cosmetics. Under the deal, Kalina will retain the rights to the Dr. Scheller skin care business and related subsidiaries.
The acquisition further enhances Coty’s portfolio, which now will include DSC’s German makeup brand, Manhattan, and its anti-acne cosmetic brand, Manhattan Clearface. With these products, Coty will become the second-largest player in the German color cosmetics market, the company said. Coty’s market share in the color cosmetics category in Germany will increase from 7% to 17%. Globally, the color cosmetics pillar will represent 25% of Coty’s total portfolio. It also paves the way for Coty to achieve its goal of becoming a $7 billion beauty company by 2015, the company added.
"The acquisition of Dr. Scheller Cosmetics is a natural extension of our strategy to offer a well-balanced portfolio of brands, representing some of the leading consumer products in Germany," said Bernd Beetz, Coty CEO. "Their well-established brand, high-quality products, market presence and loyal consumers will complement and add value to Coty’s existing offerings."
Financial terms of the transaction were not disclosed, and the transaction is subject to certain merger control approvals.