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Eco Depot to distribute portable water purifier

BY Ryan Chavis

PENSACOLA, Fla. — Eco Depot announced that it has signed a letter of intent with Water Technology Development to distribute a new portable water purification device called the WaterGizzi. Eco Depot plans to market the product as part of its eco-friendly product line, which also includes the Click and Pour and the recently acquired WaterGeeks filtration brand.

WaterGizzi weighs only a few ounces and fits into the palm of your hand, the company said. It has the ability to function as an in-line filter for sports water bottles or hydration bladders, or can be used on its own to drink from any freshwater source. It requires no pumping or mechanical power to effectively remove chlorine, heavy metals, bi-products, bacteria and other potentially harmful contaminants.

HotTVBrands.com is set to produce a DRTV ad campaign featuring the product in foreign travel, outdoor recreation and emergency preparation in addition to daily replacement for additional bottled water.

Eco Depot was formerly an "eco-lighting" distributor but is in the development stage of transitioning into a manufacturer and distributor of eco-friendly consumer products.

 

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Fruth Pharmacy, Green Township Fire Department develop ‘Life Vial’ program

BY Antoinette Alexander

WAVERLY, Ohio — Fruth Pharmacy has partnered with Green Township Fire Department to launch the “Life Vial” program, which provides a specially designed plastic vial that contains life-saving medical information.

The EMTs and firefighters came up with the idea of a Life Vial during one of their many emergency runs, as family members often were unsure of the medications their loved ones were taking.

Fruth Pharmacy began working with Green Township to develop a way for patients to have their medical information ready in case of an emergency. Enter Life Vial.

During an emergency run, Green Township Fire Department and EMTs will provide families with a Life Vial. In case of a similar emergency in the future, a family can be better prepared to help their loved one by having pertinent medical information available.

Upon receiving a Life Vial, a person needs to complete the paperwork inside the vial. There also is an option to connect your Life Vial information to an online medical account. The Life Vial should then be placed in a conspicuous place in the refrigerator. The Life Vial comes with two stickers. You can place these stickers in a window on your door or near your door. If you need life-saving emergency care, Green Township Firefighters and EMTs are trained to look for these stickers and for the Life Vial.

Fruth Pharmacy operates of 27 locations in Ohio and West Virginia.

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Meijer investing in softlines to augment a one-stop shop experience

BY Michael Johnsen

GRAND RAPIDS, Mich. — Meijer is perhaps best known for the freshness it offers in the grocery aisles, but more and more Meijer customers will now look across the center aisle for bright colors, geometric patterns and advice thanks to a major initiative to upgrade its apparel offerings, the retailer announced Wednesday.

"Restyling our fashion offerings is not only great for our customers, who are searching for on-trend fashion items at the right price, but it also enhances the Meijer promise of a one-stop shopping experience," Peter Whitsett, EVP merchandising and marketing Meijer, said. "We knew our investment was sound over the holiday season when apparel realized a nearly 20% increase in sales."

Meijer and its style team unveiled this fresh approach in the fall through the distribution of a Fashion Look Book, social media and a new website, MeijerStyle.com, that focused on inspiring customers to create the look that fits both their style and wallet. The Meijer style team is led by Lynn Hempe, the retailer’s group VP softlines, and includes her buying team and input from fashion advisor, Mariana Keros, who has tracked the nation’s fashion trends for more than 20 years.

"We want our customers to know that we are serious about offering the most up-to-date fashion in our stores," Hempe said. "Our goal is to find that just-right mix where affordability and on-trend fashion inspire our customers to recognize opportunities to update their day-to-day style."

The efforts have not gone unnoticed, elevating the retailer’s potential to compete with national retailers in this space, said Edward Nakfoor, an independent retail consultant based in Birmingham, Mich.

"Meijer is taking substantial steps to expand and upgrade its fashion offerings as evidenced by the variety of on-trend merchandise. The creation of its dedicated fashion website and social media activities can greatly enhance these in-store efforts," Nakfoor said. "The key, though, will be for Meijer merchants and marketers to solidify its presence in the seasons ahead, allowing it to become a true challenger to the well-entrenched competitors in this space."

Meijer will expand its focus on apparel this year with regional advertising in national fashion magazines, including Marie Claire, Harper’s Bazaar, InStyle, Cosmopolitan and Elle, as well as the distribution of another Look Book that will feature spring trends.

 

 

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